There is a hidden fear throughout the cyber world: interacting with people on your company’s social media platforms, or, as we digital marketing professionals call it, ‘engagement’. Companies usually don’t know what to say or how to interact appropriately with people online, so instead they stick to broadcasting their products and services. Interacting with other users online is actually one of the best things companies can do in order to grow their brand presence and gain more customers and loyal fans.
Social media interaction may seem like a frightening thing to you and your business, but this fear can be conquered in a few easy steps:
- Determine what kind of content your company will tolerate on your social media networks. There are people in this world whose main focus is to troll people and bring them down, regardless of what type of content you may be sharing on your social media feed. Assess the issue, react appropriately, and move on. Don’t dwell on the people your business can’t control.
- Publish content that you enjoy writing about and that others will enjoy reading. Enjoy the content you put on your page because there is a high chance that if you don’t enjoy your content, then most people won’t either.
- Start off posting interactive posts! Ask a question or make a poll. By doing this, you’re allowing people to be engaged with your business and even give you some useful insight that you can use to improve your business.
- Don’t get discouraged by people who may have a complaint about your business. The best thing your business can do is apologize, whether you are right or wrong, and learn from it so it doesn’t happen again. Post a public apology in response to the complaints so that other users can see that your business is not afraid of addressing issues publicly.
These are a few basic tips you can apply to your company’s social media platforms so that your profiles becomes a fun place for people to read content, interact with you, and possibly become your customers.