When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Having an email mailing list is an important piece of your digital marketing strategy. In this week’s #MarketingMonday episode, learn from Helene why email marketing is important for your business, best practices, and spam words to avoid in your email subject line.
Everyone can pretty much agree that humans don’t have eight arms–well, at least we can hope. With that being said, having eight arms would be pretty helpful considering there are so many social media services out there, you’d need eight arms to control them all. Luckily, there are now social media scheduling tools (such as Buffer, Hootsuite, and Sprout Social) to help people alleviate their workflow.
Social media scheduling tools won’t fix all your social media woes, though. Today, we are going to discuss the pros and cons of social media scheduling tools:
With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.
With social media being relatively new to the marketing world, we understand the apprehension and resistance from small businesses to try out this medium. Many small businesses continue to believe that social media isn’t worth investing into compared with traditional marketing outlets. However, social media marketing is only a waste of your time and money if you handle it improperly.
With that being said, we will address some of the most common concerns we hear and let you know exactly why (and how) social media marketing is worth your time and money.
You have probably seen these kinds of remarks and blog posts around the internet before:
I gained 100,000 followers in three days!
Learn how you can also gain one million followers in two weeks.
Yay! Got my 3,000th follower!
While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.
Hashtag campaigns may appear easy to launch, but businesses of all sizes continue to make mistakes with their hashtag campaigns, which in turn makes those campaigns fizzle out and fail. Last year, I questioned whether using hashtags in real-world marketing was effective or not. Today’s post will focus on how to create an effective hashtag, since businesses are increasingly seeking clever and unique hashtags to use for their marketing campaigns.
These past several weeks, we have covered the 3 C’s of Social Media: Content, Consistency, and now, Community. Getting regularly scheduled content posted and scheduled is important, but neither of these pieces can stand alone and achieve results for your business without the third C: Community.
After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.