With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.
With social media being relatively new to the marketing world, we understand the apprehension and resistance from small businesses to try out this medium. Many small businesses continue to believe that social media isn’t worth investing into compared with traditional marketing outlets. However, social media marketing is only a waste of your time and money if you handle it improperly.
With that being said, we will address some of the most common concerns we hear and let you know exactly why (and how) social media marketing is worth your time and money.
Originally featured on Whiskey and Red, August 31, 2016.
One of the scariest parts of running a business is not necessarily the client work, or managing the products and services we offer, but the other important business tasks that come along with owning a business; invoicing, client management, marketing, and of course, social media.
With the ever changing algorithms and new platforms popping up all the time, running a business and managing a successful social media presence can be overwhelming for a lot of us small business owners. Especially those whose comfort level engaging online isn’t very high. (Psst! If that last comment is you, then this post is too.)
Naturally, when you aren’t very good at something, it makes more sense to focus your valuable time and energy on what you do best, and outsource the things that you aren’t as good it. But how do you outsource social media? How do you find the right person to take over? Is it still authentic if it isn’t you doing the posting? What can you outsource? (Raise your hand if you’ve asked any of these questions too!)
I am thrilled to welcome Social Media Manager and Strategist, Helene Kwong of Hashtagitude to discuss not only how to find a social media manager to help you with your social media efforts, but how to make the most of their partnership and really harness the powers that social media can bring to your business through the working with a Social Media Manager.
You have probably seen these kinds of remarks and blog posts around the internet before:
I gained 100,000 followers in three days!
Learn how you can also gain one million followers in two weeks.
Yay! Got my 3,000th follower!
While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.
Hashtag campaigns may appear easy to launch, but businesses of all sizes continue to make mistakes with their hashtag campaigns, which in turn makes those campaigns fizzle out and fail. Last year, I questioned whether using hashtags in real-world marketing was effective or not. Today’s post will focus on how to create an effective hashtag, since businesses are increasingly seeking clever and unique hashtags to use for their marketing campaigns.
These past several weeks, we have covered the 3 C’s of Social Media: Content, Consistency, and now, Community. Getting regularly scheduled content posted and scheduled is important, but neither of these pieces can stand alone and achieve results for your business without the third C: Community.
After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.
The first step to social media success is in the type of content your business or personal brand promotes on your accounts: the topics you choose to cover will affect how others interact with you on social media. The concept of content also includes hashtags and keywords, which we will discuss later in this post.
There are two types of content you need to be aware of: curated content and created content.
The most common concerns we encounter when we speak with prospective and current clients are:
“Social media is so hard to figure out!”
“I don’t know where to start, so I don’t even do social media.”
“I am putting posts on my social media accounts but I’m not getting anywhere.”
We hear you, and we know that social media can be frustrating. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.