Customers are the most important part of your business because they are the ones who keep your business running. In this week’s #MarketingMonday episode, Helene goes over what online customer service looks like (think: engagement), how you can make your customers feel appreciated, as well as why being a responsive brand on social media is important. Lastly, we go over some ways your business can perform healthy interactions with your customers on your social media platforms.
Since Employee Appreciation Day was on Friday March 3rd, we will discuss what employee advocacy is and how to not only appreciate your employees but as well as encouraging them to get a positive word out about your business through social media.
What does Employee Advocacy Mean?
The term “Employee Advocacy” is used to describe the exposure that employees generate for the company that they work for (in a positive way) through multiple social media platforms. Employee advocacy is a fantastic element to have at your company because it means that you’re treating your employees the correct way: employee advocacy will give your team motivation to continue their good work, promotes a healthy environment for future employees, and builds loyalty and credibility to your business.
Why Employee Advocacy is Important
Treating your employees well is a morally right thing to do as well as a great thing for your business to grow further. If you do not treat your employees appropriately, they become unmotivated and lazy, which will be reflected in their work and will affect your business negatively.There is good employee advocacy and there is also poor employee advocacy. Your company could potentially receive a poor review strictly because of how the employees were treated, which is why you want to avoid that in the beginning. With positive, empowered employees comes positive reviews and feedback for your company (which most companies do desire!).
Where there is a cause, there is an effect and there is nothing worse than having a negative effect on your business. Having a positive atmosphere and environment to work in can bring great energy and motivated action to your office. When others know that your business is strong, positive, and community-oriented, they tend to gravitate towards the positive energy. Your employees are the foundation of your company, so don’t let them down.
There are so many explanations for content marketing online that people often don’t know which one is the right definition. According to content marketing institute, content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand and is intended to stimulate interest in its products or services.” Since Content Marketing consists of so many moving parts, this type of marketing is one of the most important to focus on in your business: content marketing promotes strong information that your business is trying to share, keeping you relevant and adding a sense of identity.
The information that your business shares determines if someone is going to be interested in your products or services. A good way to make sure that you are staying on task is to ask yourself questions such as, “If I was a customer, would this make sense to me?,” or “What is the message I am trying to convey?” By asking questions like these, you put yourself onto the same playing field as your customer and allow for yourself to understand and determine what works for your business and what doesn’t.
Staying relevant and up-to-date is KEY to attracting new customers through content marketing: nobody wants to visit a site that hasn’t updated its information in weeks or months. With technology advancing and people getting their information through more than one platform, it is crucial to stay up to date by providing fresh content on a regular basis.
Lastly, you brand your business by how well your content is created and how relevant your content is to your desired audience. These things build your brand’s identity and what you stand for as a business. What you share on your email, social media, or website reflects your brand, so make sure you’re taking care of these areas of your digital marketing.
There is a hidden fear throughout the cyber world: interacting with people on your company’s social media platforms, or, as we digital marketing professionals call it, ‘engagement’. Companies usually don’t know what to say or how to interact appropriately with people online, so instead they stick to broadcasting their products and services. Interacting with other users online is actually one of the best things companies can do in order to grow their brand presence and gain more customers and loyal fans.
Emoji, short for emoticon, are used daily in text messages and social media. It’s only natural that businesses are aiming to take advantage of the current trend. Who knew that emoticons would evolve into such a powerful form of communication used all over the globe?
First, your business can definitely participate in the latest social media trends, as long as it stays appropriate and consistent with your brand. Some careers can go south very quickly if done incorrectly. Let’s go over some Do’s and Don’ts for emoji usage: