LinkedIn isn’t just your online resume anymore: there’s much more you can do on LinkedIn these days. Learn a few stats and about some features you may not have known about.
Having keyword-rich content on your website may seem obvious, but did you know that other aspects of your website play into your search engine ranking? Tune into this week’s #MarketingMonday to learn what *else* should be SEO-ed for maximum benefits.
We are in high spirits this week: Hashtagitude is celebrating our six-month celebration of #MarketingMonday! Earlier in the week, we celebrated with a 30-minute Q&A on Facebook Live. Over the last several months we have delivered interesting weekly topics in the realm of digital marketing and technology as a whole: automation, online safety, net neutrality, and fake news.
In honor of these six months, we have dedicated this blog post to pat ourselves on the back. We compiled the five most watched #MM videos, sprinkled with dialogue between Helene and me. Without further ado, let’s get started.
Back in late February, Helene had the idea of doing a weekly show to highlight not only our agency’s expertise, but to also (personally) help her overcome her fear of being on camera. As you’ll see with the videos below, Helene has become a lot comfortable on camera, and our topics have become more refined. Enjoy this compilation!
In this special edition, we had viewers and fans submit questions for us to answer in regards to digital marketing. Questions ranged from Twitter to SEO to website hosts. Tune in to see how Will and Helene answered these questions!
Employees can and should advocate for their employer online and offline. However, it’s the employer’s job to give them something to brag about. In our #MarketingMonday segment we covered some of the basics of employee advocacy. This post will discuss how to make employee advocacy applicable. We will review software, pillars of employee advocacy, and a few tips for beginners.
First things first
A company platform must exist for employees to give, gather, and receive information. Today, an online platform would be the most efficient. The platform can be through a third-party service or through a company website. In any case, we recommend a platform that is entirely dedicated to the company and only accessible to employees. Therefore, company information can be shared internally.
Similarly, company culture is the most dynamic component of employee advocacy. Simply put, unhappy employees will not have good things to say about their employer. Every company has a different set of employees so the same strategies will not work across the board. Even so, principles like encouragement, acknowledgment support, and honesty will prompt employees to positively promote a company.
Enterprise-level tools are third-party services that allow for companies to distribute company news and information seamlessly through that platform. A few examples are:
You may have heard “Employee Advocacy” around your office and wondered what this buzzword’s all about. In this #MarketingMonday segment, we cover our definition of this term and why it is especially important for your organization in the digital age.
Everyone is doing it
Keyword – A search term, something typed into a search engine to find what you’re looking for.
People use the internet in one of two ways: to create content or to browse/consume content. “Browsers” use the internet for leisurely activities like shopping, reading, games, fun, and social media. The people who use the internet to reach an audience — bloggers, businesses, artists, graphic designers — are considered creators. Keywords are important for both parties, since keywords bring browsers to creators and vice versa. Throughout the next couple paragraphs, we will explore practical applications and a few ways to effectively use keywords.
How to Empower Your Business Through Keywords
Did you enjoy the solar eclipse? Millions of people across the United States used special glasses to view the natural phenomenon. How could a retailer have taken advantage of keyword research to increase its sales of these glasses?
We throw around the word ‘keyword’ as if we all know what it means–but what *does* it really mean, and how is it important for your business marketing strategy? Learn more on this #MarketingMonday segment.
How can E-commerce benefit your company?
E-commerce is a simple concept: turn a profit online. Tragically, the difficult part of e-commerce is to turn a profit. For some businesses, e-commerce has remained foreign; for others, it is a sole source of revenue–or better yet, an additional revenue stream. Retailers that can take advantage of the online space in addition to a brick & mortar location will enjoy an additional revenue stream. This blog was not written to sell anyone on the idea on e-commerce; rather, to explain how to get started with e-commerce (we shared our pros and cons for e-commerce in this week’s #MarketingMonday segment).
You can run, but you can’t hide: e-commerce is here to stay, and your brick and mortar business can further thrive with this additional revenue stream. Learn more about how e-commerce can help your brick and mortar business.