Learn about the basics of branding, three types of branding that you should consider, and also why branding is important (ahem, is the term ‘branding’ mentioned enough in THAT sentence??)
I visualize the entirety of social networks online the same as I see countries on the map: each social network with its own economy (revenue & advertising), rules (advertising/community guidelines), and culture (community of users).
If an advertiser is unaware of the different rules and users of each network, they will come up short. As advertisers, it’s important for Hashtagitude to understand the differences between these different networks, so that we can squeeze the most value out of each platform.
We are going to get abstract. The social media landscape is a massive one. So, for the sake of simplification, let’s imagine if every social media platform replaced a state in the U.S. As you look to expand your business to these different states, we will cover a few of the rules and regulations of each “state” in this #MarketingMonday segment.
The barriers to Video marketing are not as high in 2017: today, anyone with a smartphone can record and produce compelling video content if done correctly. Online videos make up 69% of internet traffic –by 2019 it will be 80%. If you aren’t already using video marketing, now would be a good time to start.
Previous generations struggled with bulky cameras, primitive editing software, and mass distribution. Those limitations no longer bind us. Technology, the internet, and social media have made it possible for the layman to acquire the same mass recognition as an established professional. In a world where anyone can be responsible for the next viral craze, what can your brand do to stand apart from the pack? To start off, focus on three simple, yet essential areas of quality video.
Did we catch your attention with this headline? In this #MarketingMonday segment, learn why video marketing is integral in your marketing strategy, plus which platforms you can now use for filming/uploading videos (it’s more than just one platform these days).
Crafting an effective email strategy is more important than most people think: in 2017, more than 269 billion emails are sent daily. The 10th Email Marketing Industry Census announced last year that email marketing has a better ROI than SEO and PPC! Needless to say, email marketing is an important pillar in any marketing campaign.
Emails are an efficient means of contact between businesses and their customers. They help businesses share information, company news, and upcoming promotions. In a #MarketingMonday segment from earlier this year, we discussed the importance of generating an email list. This week’s #MarketingMonday segment highlighted two different types of emails: informative and sales. This post will expand upon developing an engaging and successful email campaign.
The Basics of Email Strategy
When addressing an individual, personalizing the rhetoric makes the message sound genuine. For that reason, we use the recipient’s name in our greetings and subject lines in our email messages–we aren’t writing individual emails either! Many email platforms come with widgets and features that will generate a recipient’s name upon delivery. If applicable, include the recipient’s buyer/consumer behavior in the email. Segment the email list by buying behaviors to customize messages depending on the audience.
A good place to incorporate personalization techniques in email newsletters would be at the start. When people sign up to your mailing list, be sure to collect as much relevant information as possible, such as city, interest level, and so forth. This will help you understand the recipient better than a name and an email address.
#ProTip: Avoid coming off as a faceless corporation as much as possible.
Email marketing does not have to be solely focused on sales language: you can also send your subscribers informative, educational messages. Learn more about these two types of email messages in this week’s #MarketingMonday segment.
Linkedin is an enormous opportunity for professionals to network and market themselves. Since LinkedIn is merely a tool (like all social media channels), it takes an effort to use it efficiently. We will explore the potential lying dormant in your LinkedIn profile and other aspects of the platform. If you’re a business professional without a profile, hopefully, this article can make you reconsider.
As mentioned earlier, Linkedin makes it easy to meet other professionals. Over 500 million professionals on the platform are waiting to connect. We did some research and found some effective ways to network better:
What we found:
- Wait until your profile looks good before connecting. Consider your profile as the resume you would give to an employer.
- Create a diverse network while also engaging with people in your industry and area of expertise.
- LinkedIn suggests potential connections through its “people you may know” feature. Browse through these recommendations and connect as you see fit.
- Use a personalized invitation message instead of the default provided by LinkedIn. It shows effort while adding personality and uniqueness.
- Utilize LinkedIn’s “Group” feature, which is full of like-minded people all in one place. Share articles and discuss with other professionals the latest trends in your industry.
- TALK! It’s important to keep the connections you make. Reach out to professionals you want to get to know better and schedule coffee meetings with them.
LinkedIn isn’t just your online resume anymore: there’s much more you can do on LinkedIn these days. Learn a few stats and about some features you may not have known about.
Having keyword-rich content on your website may seem obvious, but did you know that other aspects of your website play into your search engine ranking? Tune into this week’s #MarketingMonday to learn what *else* should be SEO-ed for maximum benefits.