There is a hidden fear throughout the cyber world: interacting with people on your company’s social media platforms, or, as we digital marketing professionals call it, ‘engagement’. Companies usually don’t know what to say or how to interact appropriately with people online, so instead they stick to broadcasting their products and services. Interacting with other users online is actually one of the best things companies can do in order to grow their brand presence and gain more customers and loyal fans.
Businesses continue to evolve and try to keep up with all of the current trends. One of those trends are the very popular emoji. Who knew that emoticons would evolve into such a popular movement that almost everyone uses daily in their text messages and social media posts?
First, your business can definitely participate in the latest social media trends, as long as it stays appropriate and consistent with your brand. Some careers can go south very quickly if emoji are used the incorrect way. Let’s go over some Do’s and Don’ts for emoji usage:
Everyone can pretty much agree that humans don’t have eight arms–well, at least we can hope. With that being said, having eight arms would be pretty helpful considering there are so many social media services out there, you’d need eight arms to control them all. Luckily, there are now social media scheduling tools (such as Buffer, Hootsuite, and Sprout Social) to help people alleviate their workflow.
Social media scheduling tools won’t fix all your social media woes, though. Today, we are going to discuss the pros and cons of social media scheduling tools:
With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.
With social media being relatively new to the marketing world, we understand the apprehension and resistance from small businesses to try out this medium. Many small businesses continue to believe that social media isn’t worth investing into compared with traditional marketing outlets. However, social media marketing is only a waste of your time and money if you handle it improperly.
With that being said, we will address some of the most common concerns we hear and let you know exactly why (and how) social media marketing is worth your time and money.
You have probably seen these kinds of remarks and blog posts around the internet before:
I gained 100,000 followers in three days!
Learn how you can also gain one million followers in two weeks.
Yay! Got my 3,000th follower!
While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.
Hashtag campaigns may appear easy to launch, but businesses of all sizes continue to make mistakes with their hashtag campaigns, which in turn makes those campaigns fizzle out and fail. Last year, I questioned whether using hashtags in real-world marketing was effective or not. Today’s post will focus on how to create an effective hashtag, since businesses are increasingly seeking clever and unique hashtags to use for their marketing campaigns.
These past several weeks, we have covered the 3 C’s of Social Media: Content, Consistency, and now, Community. Getting regularly scheduled content posted and scheduled is important, but neither of these pieces can stand alone and achieve results for your business without the third C: Community.
After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.
The first step to social media success is in the type of content your business or personal brand promotes on your accounts: the topics you choose to cover will affect how others interact with you on social media. The concept of content also includes hashtags and keywords, which we will discuss later in this post.
There are two types of content you need to be aware of: curated content and created content.