Hashtagitude

Should You Jump Onto the Newest Social Media Network?

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Just because EVERYONE seems to be hopping onto the latest, greatest social network, doesn't mean that you have to follow the crowd! Image by digitalart of freedigitalphotos.net
Just because EVERYONE seems to be hopping onto the latest, greatest social network, doesn’t mean that you have to follow the crowd! Image by digitalart of freedigitalphotos.net

A new social media network pops up in the internet world and suddenly “all” of your friends, family, co-workers, etc. are clamoring to join this network. Now the question is: should YOU also jump onto the latest, greatest craze?

Ask yourself these questions to clarify your decision:

  1. Does it make sense for me/my business?
  2. Am I truly missing out by not being a user of this network?
  3. Do I see myself avidly using this social media network alongside what I already use?
  4. What are my friends/family members/colleagues saying about this network so far?

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Announcing Spotlight, a New Social Media Podcast

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I have followed some so-called social media experts for a period of time, hopeful that they would lead me towards more social media proficiency; however, I become disappointed when I watch their social media presences closely and see that they, in fact, do not walk the walk. How can you go around social media, preaching that you care and that you engage with all your followers, when the only people you talk with are your ‘friends’?

About a month or so ago, I came across another frustrated professional in the social media space name Jason “Jay” Vigilione on Twitter, and together, we realized that we have a lot in common when it comes to our frustrations in the social media marketing space. Too many talking heads, we said!

Check out the new podcast, "Spotlight: Social Marketing Gone Bad" on iTunes and Stitcher Radio.
Check out the new podcast, “Spotlight: Social Marketing Gone Bad” on iTunes and Stitcher Radio.

Hence why we decided to launch our podcast, Spotlight: Social Marketing Gone Bad.

As co-hosts, we banter back and forth about current and relevant social media topics, such as other marketers fussing over terminology (instead of focusing on what’s important!) and the hype over certain new platforms.

We launch episodes every Thursday and so far have Episode 0 and 1 out! Hope to have you all tune in on iTunes or Stitcher Radio soon. Subscribe and rate our podcast, too! If you have any suggestions for future topics, be sure to submit via our topic submission form.

 

Instagram Challenges & Hashtags: Research Before You Use ‘Em!

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Hashtags are great for increasing the reach of your social media posts, but make sure you research hashtags BEFORE using them.
Hashtags are great for increasing the reach of your social media posts, but make sure you research hashtags BEFORE using them.

In celebration of the new month of September, this week I joined an Instagram challenge run by a fellow online entrepreneur. The challenge is only a few days in and I am keeping up so far; however, when I looked at the hashtag on Instagram this morning to check out fellow challenge participants’ photos, I was disappointed to see that the hashtag was being used by many other users who were definitely NOT participating in the challenge.

(Let’s just say, there were some questionable photos!)

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Social Media Success Tip #5: Interact With Your Followers on Social Media

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Welcome to Day 5 of our Hashtagitude Launch Series: Social Media Success! Today is the LAST day of our launch series and may seem like a simple enough tip…but there’s more to the tip than you may think! Be sure to read to the very end of the post for a special offer!

Social Media Success Tip #5: Interact With Your Followers on Social Media

Oftentimes we see people and businesses hop onto social media platforms and forget that social media is all about being SOCIAL: these people/businesses start posting away about themselves, selling whatever wares they can with each post.

Are you using social media as solely a broadcasting channel? DON'T! Image credit to iosphere of freedigitalphotos.net
Are you using social media as solely a broadcasting channel? DON’T! Image credit to iosphere of freedigitalphotos.net

And then they often hear crickets in return.

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Social Media Success Tip #4: Create a Posting Schedule

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Welcome to Day 4 of our Hashtagitude Launch Series: Social Media Success! Just one more day until we finish the series and reveal a special surprise! We hope you’ve been enjoying these tips.

Social Media Success Tip #4: Create a Posting Schedule

Remember our tip from Day 2 of this Social Media Success Series? We talked about the kind of content you should post on your social media profiles to reflect your brand.

Plan out your posting schedule so that you stay consistent with your social media presence! Image credit to artur84 of freedigitalphotos.net
Plan out your posting schedule so that you stay consistent with your social media presence! Image credit to artur84 of freedigitalphotos.net

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Social Media Success Tip #3: Follow the People YOU Want to Follow

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Welcome to Day 3 of our Hashtagitude Launch Series: Social Media Success! We’re halfway through the week, so gear up for the next few days with this tip. Don’t forget that on Friday (Day 5) we will have a special surprise for you all!

 

Social Media Success Tip #3: Follow the People YOU Want to Follow

Don't go with the crowd and follow all the "popular" kids; just follow people YOU want to follow.
Don’t go with the crowd and follow all the “popular” kids; just follow people YOU want to follow.

Now that you have a uniform profile picture across all your social media accounts and have an idea of what kind of topics you want to post about, you want to work on finding people to follow/connect with. Besides your friends and family, you want to follow and connect with people and other brands that interest you and that may help your brand out in the future.

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Social Media Success Tip #2: Post Content That Reflects Your Brand

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Welcome to Day 2 of our Hashtagitude Launch Series: Social Media Success! Let us know if you have any questions about this tip!

 

Social Media Success Tip #2: Post Content That Reflects Your Brand

Do you ever find yourself at a loss about what to post on your social media accounts?

First, ask yourself:

What kind of content do I like to read? What kind of content do I want my brand to be about?

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Social Media Success Tip #1: Have a Uniform Photo & Username

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Welcome to Day 1 of our Hashtagitude Launch Series: Social Media Success! Today we have a quick and easy tip to start you off with, so enjoy!

 

Social Media Success Tip #1: Have a Uniform Photo & Username

How many social media accounts do you currently have? Chances are, you have an account on Facebook, LinkedIn, Twitter, and maybe even Instagram and Pinterest.

You'll find me across all social media with this photo now.
You’ll find me across all social media with this photo now.

If you plan on utilizing all of your social media accounts for business or professional purposes, be sure to have a uniform photo and username across all your accounts!

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Welcome to the Official Launch of Hashtagitude

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Hey everyone! We are excited to announce our official launch of Hashtagitude today. We decided to change our business name and branding to best reflect our personalities and also to serve you, our customers, in a better way.

Not only are we still offering great social media marketing services, we now offer social media coaching (both individual and group) and a dynamic mix of digital marketing services! We will also have digital products soon, so stay tuned for further updates!

 

Five-Day Launch Series: Social Media Success Tips

To celebrate our launch, we are holding a five-day series on our blog around social media success tips–tips that you can start implementing NOW, no matter what level of expertise you have in social media. This series runs between August 17 – 21, with an awesome surprise on Day 5 of the challenge–so be sure to check back daily!

Sign up for our VIP mailing list for exclusive news about social media and Hashtagitude. You’ll receive a free tip sheet as a thank-you gift!

We thank you for being awesome and celebrating our launch with us!

— Helene + Ryan

Our Location

We are located in sunny Denver, Colorado, and would be honored to work with your socially conscious business, regardless of your location. We have worked with small businesses from Los Angeles to New York City.

Business Hours: 9:00am – 5:00pm (Mountain Time)

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