Here’s a social media situation you want to avoid for your business, no matter if you have a small business or a large one:
In June, I visited New York City with my boyfriend and co-founder, Ryan. We visited the Empire State Building (ESB) on June 19th and saw this sign (in the photo above) near the observatory entrance. Since Ryan is the visual expert between the two of us, he figured he had a chance to enter this contest and possibly win one of the grand prizes.
Fast forward to yesterday, August 3rd: I did some sleuthing of the hashtag, #ESBHeartOfNYC, to see who the other contestants were. It seemed like not many people were using the hashtag, so our chances of winning were even higher. However, I found it strange that across all of the Empire State Building’s social media channels, there was no mention of this hashtag or the contest. I posted on their Facebook Page and received the response in the photo above.
“Hi Helene — Please note we do not currently have a photo contest running. When we have any further information we will post it here and on our other social channels so stay tuned! In the meantime if you’d like to submit your photo for our Facebook Fan Photos Album please send it to us via private message. Thank you.”
Then why did they have that display up at the Empire State Building?