This week’s #MarketingMonday segment features our very own digital marketing specialist, William! Learn from William about the different types of malware on the internet–there’s definitely a lot out there, and some of it is rather sophisticated.
Content marketing is defined by Google as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. Since the dawn of internet marketing, people have stood by the statement “Content is King”, which roughly translates to providing consumers with original, organic, and authoritative content that drives traffic online. Sites like Buzzfeed, Reddit, and Tumblr excel in producing content to drive traffic. In addition to that, 70% of B2B marketers will incorporate more content into their marketing strategies during 2017. E-commerce websites that utilize content marketing see 3x more leads and 6x more conversion rates compared to sites with no content strategy.
We think content marketing is important to a comprehensive digital strategy, but not everyone shares this belief. These people declined to dedicate the resources necessary to improve their content online because they don’t think it’s an important enough strategy to invest time and money in.
Content marketing consists of more than just blog posts and is a great long-term strategy for SEO and establishing your expertise and authority in your industry. Learn about other benefits and the various types of content marketing in this #MarketingMonday segment.
Influencer Marketing has erupted in the wake of social networks. Is this wave simply a new trend or a bonafide marketing strategy? Ehh, it’s too new to call. However, we will provide helpful strategies and tips to increase your brand’s “influence”.
Disclaimer- influencer marketing is not a new concept: Helene covered some basics of Influencer Marketing on #MarketingMonday. In short, Influencer Marketing is when brands partner with social media and internet personalities to increase reach and credibility.
Today, consumers have tremendous ability to control their entertainment. The internet has allowed its users to siphon out unwanted content in their everyday life. For 47% of online users, that unwanted content is advertisements. This recent influx of adblocker software has advertisers scrambling for a solution around this problem.
Influencer marketing has been all the rage among businesses these past several years–but really, what’s the big deal with influencer marketing? In this week’s #MarketingMonday segment, learn about what this form of marketing entails, how it’s different from other forms of marketing, and a few examples of influencers.
Digital marketing agencies are trained in the many techniques to bypass the digital barriers separating a business from its customer. An agency is commonly a third-party entity comprised of two or more persons with a professional knowledge of various digital: landscapes, technologies, mediums, influencers, and algorithms. The combined knowledge of its members is what gives strength to an agency and to businesses seeking these services. The expansive and ever competitive world of internet marketing is no longer responsive to a part-time investment from do-it-yourself business owners, so hiring an agency would help these businesses grow faster and further.
How Hard Could It Be?
Marketing requires a considerable amount of time, resources, and understanding. It has never been something to half-ass. The same should be said for digital marketing, but unfortunately, that’s not always the case. A common misconception of digital marketing is its level of difficulty compared to traditional marketing. If someone can post to Facebook themselves, why would they pay someone else to do it? But of course, marketing is not that simple.
Choosing a digital marketing agency to grow your business has many benefits, including freeing up your internal resources so that you and your team can focus on other aspects of your business. Learn about other benefits a digital marketing agency can bring to your business in this week’s #MarketingMonday segment.
Is WeChat the future of social networking apps? Many of you use apps in your daily lives; in fact, 90 billion were downloaded in 2016. Personally, I use Google Maps daily to check bus routes. In addition to apps, social media is consistently increasing in popularity: Instagram for the pictures; Snapchat for the creeping; Facebook for the fake news; and Pinterest for appreciating how untalented we are. Who wants to waste the precious 3 seconds it takes to bounce around to each one of these apps, though? Not me, but I just don’t know it yet.
As the technology behind these all-purpose apps increases, so will the general public’s desire to own one. Apps with a tremendous array of features are steadily growing in popularity within the US. One savvy company–in particular, Facebook–has caught wind of this trend. That shouldn’t be surprising. Facebook’s success can usually be attributed to showing up to the party early. The question is: is Facebook inviting us to party or stubbornly dragging us along?
There are apps out there now that encompass many different features asides from its social media function: learn more about WeChat in this #MarketingMonday and why it’s important to consider as Facebook further grows its influence in other areas outside of its original function.
Father’s Day, like most holidays, has awesome potential for social media campaigns: this time of the year is always a fun time to engage with your audience. Holidays provide unique opportunities to create memes, play with puns, get artistic, and share a story. Google Trends is already seeing an uptick in searches for the term “Father’s Day”. Let’s couple that with last year’s estimated $14.3 billion spent on Father’s Day gifts in 2016 alone. It wouldn’t be a bad idea to engage with your readily available audience through Facebook.
The goal for your campaign can be anything you’d like: brand awareness, increase site traffic, promotions, or contests. First, it’s important to have your other stuff in order before you launch your campaign. We advise you to get a head start in developing a solid digital marketing strategy/campaign, so here’s your homework: