What is biohacking and how has it evolved? Learn about how microchips may be showing up at your workplace soon and how different industries are utilizing this technology.
Virtual reality (VR) and augmented reality (AR) have been making waves in Silicon Valley in recent years: sophisticated smartphones and the video game industry have propelled this technology to a new, more consumer friendly frontier. Today we are discussing the past, present, and the exciting future of VR and AR.
A Brief History
Virtual reality has a short and humble History. Innovation in this field once moved at a turtle pace, riddled with failures and high hopes. The early pioneers of virtual reality paved the way for a remarkable resurgence in the 21st century. The industry has seen rapid advancement since the year 2000. Where did VR’s begin and how has it become a multi-billion dollar business?
Have you ever wondered what the difference is between virtual reality (VR) and augmented reality (AR)? Tune into this #MarketingMonday segment and learn about these new technologies, what are good use cases for them, and how the two intersect.
History of Google’s Antitrust Lawsuit
The European Commission (EC) hurled a $2.7BN antitrust lawsuit against Google. But why? There is way too much information to fit within this blog post. We thought it would be easier to brief you in the best way possible via infographics:
Did you know that the EU is filing a $2.7 billion lawsuit against Google? Turns out, this lawsuit began eleven years ago and isn’t wrapping up too soon yet. Learn more about this lawsuit, both sides’ arguments, and what our team thinks about its implications for digital marketing in this week’s #MarketingMonday segment above.
Cyberattacks are an increasing threat throughout the world as we become more and more dependent on technology. Recent attacks have wreaked havoc on individuals, companies, and whole countries. Criminals hack into computer systems and jeopardize national healthcare services, banks, energy companies, and airlines. The attacks are expanding in both breadth and scope. The major hacks will flood a news cycle, even this blog will review a couple of them. However, the small-scale attacks garner considerably less coverage.
Small Companies at risk
Thousands of small businesses are targeted by cyberattacks every day: according to the 2016 State of SMB Cybersecurity Report, half of all small businesses in the U.S. have been hacked in the last 12 months. To date, our website has prevented over 12,500 malicious login attempts.
So far we’ve been lucky. *knocks on wood*
The US National Cyber Security Alliance detailed that roughly 60% businesses that succumb to a cyberattack will be “out-of-business within a year”! And that’s not all: a study by Verizon claims that the internet is experiencing a 50% increase in ransomware being spread around online. There is a good reason ransomware has increased in popularity: it works!
Take a hospital in California as an example: it fell victim to a ransomware attack and ended up paying nearly $17,000 in bitcoin to unlock their systems. The internet is becoming a more dangerous and volatile place, but malicious software can’t take all the credit. The responsibility to keep a business safe still falls on the shoulders of its owner(s). The proper precautions must be taken to ensure the privacy, security, and integrity of a business’s online infrastructure.
You wouldn’t lay out sensitive information on the street for anyone to discover, would you? Don’t do it on the internet, then.
This week’s #MarketingMonday segment features our very own digital marketing specialist, William! Learn from William about the different types of malware on the internet–there’s definitely a lot out there, and some of it is rather sophisticated.
Content marketing is defined by Google as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. Since the dawn of internet marketing, people have stood by the statement “Content is King”, which roughly translates to providing consumers with original, organic, and authoritative content that drives traffic online. Sites like Buzzfeed, Reddit, and Tumblr excel in producing content to drive traffic. In addition to that, 70% of B2B marketers will incorporate more content into their marketing strategies during 2017. E-commerce websites that utilize content marketing see 3x more leads and 6x more conversion rates compared to sites with no content strategy.
We think content marketing is important to a comprehensive digital strategy, but not everyone shares this belief. These people declined to dedicate the resources necessary to improve their content online because they don’t think it’s an important enough strategy to invest time and money in.
Content marketing consists of more than just blog posts and is a great long-term strategy for SEO and establishing your expertise and authority in your industry. Learn about other benefits and the various types of content marketing in this #MarketingMonday segment.
Influencer Marketing has erupted in the wake of social networks. Is this wave simply a new trend or a bonafide marketing strategy? Ehh, it’s too new to call. However, we will provide helpful strategies and tips to increase your brand’s “influence”.
Disclaimer- influencer marketing is not a new concept: Helene covered some basics of Influencer Marketing on #MarketingMonday. In short, Influencer Marketing is when brands partner with social media and internet personalities to increase reach and credibility.
Today, consumers have tremendous ability to control their entertainment. The internet has allowed its users to siphon out unwanted content in their everyday life. For 47% of online users, that unwanted content is advertisements. This recent influx of adblocker software has advertisers scrambling for a solution around this problem.