On this week’s episode of #MarketingMonday, Helene discusses the multiple approaches to networking (both in-person and online) and what to look for while you’re networking. Helene also shares some insights into the difference between looking for potential clients and referral partners at networking events.
Since Employee Appreciation Day was on Friday March 3rd, we will discuss what employee advocacy is and how to not only appreciate your employees but as well as encouraging them to get a positive word out about your business through social media.
What does Employee Advocacy Mean?
The term “Employee Advocacy” is used to describe the exposure that employees generate for the company that they work for (in a positive way) through multiple social media platforms. Employee advocacy is a fantastic element to have at your company because it means that you’re treating your employees the correct way: employee advocacy will give your team motivation to continue their good work, promotes a healthy environment for future employees, and builds loyalty and credibility to your business.
Why Employee Advocacy is Important
Treating your employees well is a morally right thing to do as well as a great thing for your business to grow further. If you do not treat your employees appropriately, they become unmotivated and lazy, which will be reflected in their work and will affect your business negatively.There is good employee advocacy and there is also poor employee advocacy. Your company could potentially receive a poor review strictly because of how the employees were treated, which is why you want to avoid that in the beginning. With positive, empowered employees comes positive reviews and feedback for your company (which most companies do desire!).
Where there is a cause, there is an effect and there is nothing worse than having a negative effect on your business. Having a positive atmosphere and environment to work in can bring great energy and motivated action to your office. When others know that your business is strong, positive, and community-oriented, they tend to gravitate towards the positive energy. Your employees are the foundation of your company, so don’t let them down.
Our first #MarketingMonday was about some little-known tips and tricks on social media, such as how to reorganize your Facebook Page, your three (yes, THREE!) Facebook Messenger inboxes, and other tips about Instagram, Twitter, and LinkedIn. For the rest of the tips, check out the Facebook Live replay above.
There are so many explanations for content marketing online that people often don’t know which one is the right definition. According to content marketing institute, content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand and is intended to stimulate interest in its products or services.” Since Content Marketing consists of so many moving parts, this type of marketing is one of the most important to focus on in your business: content marketing promotes strong information that your business is trying to share, keeping you relevant and adding a sense of identity.
The information that your business shares determines if someone is going to be interested in your products or services. A good way to make sure that you are staying on task is to ask yourself questions such as, “If I was a customer, would this make sense to me?,” or “What is the message I am trying to convey?” By asking questions like these, you put yourself onto the same playing field as your customer and allow for yourself to understand and determine what works for your business and what doesn’t.
Staying relevant and up-to-date is KEY to attracting new customers through content marketing: nobody wants to visit a site that hasn’t updated its information in weeks or months. With technology advancing and people getting their information through more than one platform, it is crucial to stay up to date by providing fresh content on a regular basis.
Lastly, you brand your business by how well your content is created and how relevant your content is to your desired audience. These things build your brand’s identity and what you stand for as a business. What you share on your email, social media, or website reflects your brand, so make sure you’re taking care of these areas of your digital marketing.
There is a hidden fear throughout the cyber world: interacting with people on your company’s social media platforms, or, as we digital marketing professionals call it, ‘engagement’. Companies usually don’t know what to say or how to interact appropriately with people online, so instead they stick to broadcasting their products and services. Interacting with other users online is actually one of the best things companies can do in order to grow their brand presence and gain more customers and loyal fans.
Emoji, short for emoticon, are used daily in text messages and social media. It’s only natural that businesses are aiming to take advantage of the current trend. Who knew that emoticons would evolve into such a powerful form of communication used all over the globe?
First, your business can definitely participate in the latest social media trends, as long as it stays appropriate and consistent with your brand. Some careers can go south very quickly if done incorrectly. Let’s go over some Do’s and Don’ts for emoji usage:
Everyone can pretty much agree that humans don’t have eight arms–well, at least we can hope. With that being said, having eight arms would be pretty helpful considering there are so many social media services out there, you’d need eight arms to control them all. Luckily, there are now social media scheduling tools (such as Buffer, Hootsuite, and Sprout Social) to help people alleviate their workflow.
Social media scheduling tools won’t fix all your social media woes, though. Today, we are going to discuss the pros and cons of social media scheduling tools:
With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.
With social media being relatively new to the marketing world, we understand the apprehension and resistance from small businesses to try out this medium. Many small businesses continue to believe that social media isn’t worth investing into compared with traditional marketing outlets. However, social media marketing is only a waste of your time and money if you handle it improperly.
With that being said, we will address some of the most common concerns we hear and let you know exactly why (and how) social media marketing is worth your time and money.
You have probably seen these kinds of remarks and blog posts around the internet before:
I gained 100,000 followers in three days!
Learn how you can also gain one million followers in two weeks.
Yay! Got my 3,000th follower!
While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.