When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!
Social media is not as easy as kids make it look: the analytics and metrics behind successful, profitable campaigns are not for the faint of heart. The technology is new and constantly evolving. So where does that leave you in the aggressive realm of social media marketing? Below are the two mistakes we come across most often at Hashtagitude when we talk to small business owners.
Does it matter if you’re a “Digital Guru” or simply a “Digital Marketing Strategist”? Better yet, how about an “Image Evangelist” over a “Public Relations Manager”? In our ever-competitive job market, job seekers are experimenting with fun, creative job titles. Helene shares her thoughts on the matter, as well as how other professionals feel about terms like “Guru”, “Maven”, and “Evangelist”.
The opinions are mixed but we’d love to hear from you! Leave us a comment below and tell us what you think about spicing up a job title; have you ever done this yourself?
Hashtags, hashtags, hashtags! What are they? Where should they be used? How can you use them more effectively? In this week’s episode of #MarketingMonday, Helene provides insight into some of the most common questions concerning hashtags. Join the conversation for a more detailed look into the intricate world of hashtags.
Our Winter Chamber Champion Helene Kwong, Hashtagitude CEO and founder, helps businesses grow their digital presence while giving back to a Chamber affiliate–Denver Opportunity Youth Initiative–by helping youth in the program grow their resumes. Kwong understands the importance of providing real-world learning opportunities to youth who are working to get the skills and education they need. She has gone above and beyond as a supporter of the Opportunity Youth Initiative, taking on an intern and referring other members to do the same. Get to know our Winter Chamber Champion and what drives her work.
Having an email mailing list is an important piece of your digital marketing strategy. In this week’s #MarketingMonday episode, learn from Helene why email marketing is important for your business, best practices, and spam words to avoid in your email subject line.
For the sixth episode of #MarketingMonday, Helene discussed the dangers of automation and how it can affect your business in a negative way: there *are* positive ways you can use automation software/services to help your business run more smoothly without letting your business lose the human touch. Helene also discusses some negative ways automation can alter your business and gives some example and tips on how to prevent it. If you want some more in depth context as to what the dangers of automation is, watch the video above.
The shadow ban is a popular topic being discussed in recent days, especially on Instagram: shadow banning could be detrimental for your business if you’re not careful. In this #MarketingMonday, Helene talks about compelling reasons as to why the usage of automation can cause some damage to your business and cause your Instagram account to get the shadow ban. For a more in depth explanation about shadow banning, check out the video above.