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WeChat and the Potential of Apps

June 14, 2017 by William Thompson 2 Comments

Is WeChat the future of social networking apps? Many of you use apps in your daily lives; in fact, 90 billion were downloaded in 2016. Personally, I use Google Maps daily to check bus routes. In addition to apps, social media is consistently increasing in popularity: Instagram for the pictures; Snapchat for the creeping; Facebook for the fake news; and Pinterest for appreciating how untalented we are. Who wants to waste the precious 3 seconds it takes to bounce around to each one of these apps, though? Not me, but I just don’t know it yet.

As the technology behind these all-purpose apps increases, so will the general public’s desire to own one. Apps with a tremendous array of features are steadily growing in popularity within the US. One savvy company–in particular, Facebook–has caught wind of this trend. That shouldn’t be surprising. Facebook’s success can usually be attributed to showing up to the party early. The question is: is Facebook inviting us to party or stubbornly dragging us along?

[Read more…]

Filed Under: Social Media

#MarketingMonday – WeChat’s Social Monopoly: Foreshadow of Facebook?

June 12, 2017 by Helene Kwong Leave a Comment

There are apps out there now that encompass many different features asides from its social media function: learn more about WeChat in this #MarketingMonday and why it’s important to consider as Facebook further grows its influence in other areas outside of its original function.

Filed Under: #MarketingMonday, Social Media

3 Father’s Day Facebook Campaigns

June 5, 2017 by William Thompson Leave a Comment

Father’s Day, like most holidays, has awesome potential for social media campaigns: this time of the year is always a fun time to engage with your audience. Holidays provide unique opportunities to create memes, play with puns, get artistic, and share a story. Google Trends is already seeing an uptick in searches for the term “Father’s Day”. Let’s couple that with last year’s estimated $14.3 billion spent on Father’s Day gifts in 2016 alone. It wouldn’t be a bad idea to engage with your readily available audience through Facebook.

Extra Mile

The goal for your campaign can be anything you’d like: brand awareness, increase site traffic, promotions, or contests. First,  it’s important to have your other stuff in order before you launch your campaign. We advise you to get a head start in developing a solid digital marketing strategy/campaign, so here’s your homework:

[Read more…]

Filed Under: Digital Marketing, Small Business, Social Media

#MarketingMonday – Father’s Day Campaigns: How to do Holidays Right Online

June 5, 2017 by Helene Kwong Leave a Comment

Learn how holiday marketing can help small businesses and a few tips for how to get started in planning campaigns for Father’s Day and beyond.

Filed Under: #MarketingMonday, Digital Marketing, Small Business

The Net Neutrality Fiasco

May 31, 2017 by William Thompson 1 Comment

Let’s get the big question out of the way for anyone unfamiliar with the term “Net Neutrality”. The FCC defines Net Neutrality as the “ability to go where you want when you want online” and adds “Broadband service providers cannot block or deliberately slow speeds for internet services or apps, create special ‘fast lanes’ for content or engage in other practices that harm Internet openness”. In short, that is the official definition on Net Neutrality.  As of now, all website owners enjoy equal access to bandwidth entering their Internet Service Provider (ISP). Large ISPs consist of

Internet users enjoy equal access to the bandwidth entering their Internet Service Provider (ISP). Bandwidth controls the total amount of information that can be transferred through your internet connection. Bigger Bandwidth equals faster internet. As of now, the internet doesn’t selectively restrict bandwidth speeds for websites.  An article in CareerProfiles points out that “Internet service providers aren’t able to block content from competitors or delay the streaming speed of any site, in particular, meaning everything streams at relatively equal speeds”. However, telecom giants like AT&T, Comcast, and Verizon want to change all that. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[Read more…]

Filed Under: Digital Marketing, Small Business

#MarketingMonday – What Net Neutrality Is And Why It’s Important

May 30, 2017 by Helene Kwong 1 Comment

You may have heard this term thrown around–learn what Net Neutrality is and why it’s important for us as internet users in this week’s #MarketingMonday segment.

Filed Under: #MarketingMonday, Small Business

How Fake News Affects Digital Marketing

May 24, 2017 by William Thompson Leave a Comment

What is “fake news”?


Fake news: we’ve all heard about it and have probably (at some point) fell victim to it. Whether it oozes from TV, print, or social media, controversy sells. Fake news, although difficult to encapsulate, can be summed up as the purposeful spread of fake or sensationalized stories presented as fact. This isn’t a new phenomena (surprisingly!) but digital media has definitely added a new twist. Consequently, with its enormous commercial access, social media has taken the brunt of this criticism.

Fake news has been disseminated by special interests groups, backed through political or financial gains. Sensationalized stories garner massive amounts of attention and clicks, yielding amazing results in the short term. An article drenched in “alternative facts” can mislead audiences into a sharing frenzy, spreading that content throughout the web.

[Read more…]

Filed Under: Digital Marketing, Social Media Tagged With: algorithm, blog, denver marketing, digital marketing, fake news, social media marketing

#MarketingMonday – How Your Advertisements Can Land on Fake News Sites

May 22, 2017 by Helene Kwong Leave a Comment

When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.

Filed Under: #MarketingMonday, Digital Marketing

#MarketingMonday – SEO vs. SEM: What’s the Difference?

May 15, 2017 by Helene Kwong 1 Comment

Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.

Filed Under: #MarketingMonday, Digital Marketing

#MarketingMonday – New Updates to Facebook’s Algorithm & How They Can Affect Your Business

May 8, 2017 by William Thompson Leave a Comment

Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!

Filed Under: #MarketingMonday, Digital Marketing, Social Media Tagged With: algorithm, facebook, marketingmonday, social media

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