Hashtag campaigns may appear easy to launch, but businesses of all sizes continue to make mistakes with their hashtag campaigns, which in turn makes those campaigns fizzle out and fail. Last year, I questioned whether using hashtags in real-world marketing was effective or not. Today’s post will focus on how to create an effective hashtag, since businesses are increasingly seeking clever and unique hashtags to use for their marketing campaigns.
These past several weeks, we have covered the 3 C’s of Social Media: Content, Consistency, and now, Community. Getting regularly scheduled content posted and scheduled is important, but neither of these pieces can stand alone and achieve results for your business without the third C: Community.
After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.
The first step to social media success is in the type of content your business or personal brand promotes on your accounts: the topics you choose to cover will affect how others interact with you on social media. The concept of content also includes hashtags and keywords, which we will discuss later in this post.
There are two types of content you need to be aware of: curated content and created content.
The most common concerns we encounter when we speak with prospective and current clients are:
“Social media is so hard to figure out!”
“I don’t know where to start, so I don’t even do social media.”
“I am putting posts on my social media accounts but I’m not getting anywhere.”
We hear you, and we know that social media can be frustrating. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.
Featured on The Women of Denver, March 22, 2016.
In this powerful interview with Helene Kwong, social media expert and CEO of Hashtagitude, she shared lessons from her business failures, the inspiration behind her journey, and of course tips for creating a great social media presence.
The biggest takeaway from Helene’s interview is the importance of making good financial decisions in business. Being strategic about what you invest in can be the difference between success and financial ruin.
Helene shared several social media tips including:
- What is a hashtag and what is the benefit of using them?
- How to live tweet at events
- The 3 C’s of social media marketing
To learn more about Helene Kwong visit http://www.hashtagitude.com
Originally featured on Career and the City, March 17, 2016.
I’ve known Helene for half of my life, yet I’ve never met her in person and only heard the sound of her voice for the first time in the last 6 months.
You see, Helene and I were matched as online penpals back in high school when mailing a real dollar to some nameless, faceless penpal company was a thing we all did with our allowance money, right? (Let me know in the comments section below if this was you, too.). Most of those penpal relationships probably fell apart within, what, 6 months?
Helene and I have been mailing each other handwritten letters for 15 years.
That’s why, when I started this Center Stage series, she immediately came to mind as someone I needed to feature. I’ve been following her career development literally from the beginning and have been so proud to watch her path transform along the way. To me, Helene is a shining example of someone who truly never gives up; of someone who is so willing to bob and weave, try new things and pursue what makes her happy, even when stumbling blocks get in her way. I hope you’ll find her story as interesting and inspiring as I do.
Of course, it started somewhat unremarkably: She graduated from George Mason University in 2007 with a degree in marketing, a career decision she had made partly to “make her parents proud” and partly to capitalize on her love of hand-drawing “Got Milk?” ads on scraps of notebook paper. She was even lucky enough to land a job opportunity with a close family friend in San Francisco immediately after graduation!
With conference season coming up in the year, we see a lot of these events succeed (and many fail) at marketing on social media. Some smaller conferences willy-nilly post about their event hashtag the day of, hoping to have the hashtag trend on Twitter through magic; even some events will encourage people to use the event hashtag, but the organizers only post the hashtag in random places around the venue.
Starting out with your own business is exhilarating yet also nervewracking: how do you set everything up? How do you find your first clients? These are probably several of many questions swimming around in your mind.
One of the things you should start doing after you’ve set your business up is to meet other professionals or potential clients at networking events in your local area. If you live in a rural area or your business is location independent, then start networking online through your preferred social media platforms. Get to know others, talk about your new business, collect business cards/contact information, and then….follow up with these new connections.
Over the past year, I have worked with diverse kinds of clients through the services we offer (social media coaching, management, video marketing services, etc.). During this time, I have learned how interconnected the various parts of digital marketing are, and that social media cannot stand alone in the mix.