Showing gratitude through digital marketing is now more important than ever. Here are several ways you can show gratitude to your customers and to other businesses you support.
If you have been sitting on the fence about starting a podcast for your business, the stats we mentioned on #MarketingMonday should alone be enough motivation to get going on your podcast planning. Podcasts are a unique way of reaching your target audience, especially if your audience is more susceptible to listening to podcasts than others.
Before you go and record your first episode, here are five best practices to incorporate into your podcasting strategy:
Podcasting is not waning; in fact, it’s bigger than ever. Learn about the latest podcasting research from Nielsen (plus its humble beginnings) in this week’s #MarketingMonday segment.
Learn about the basics of branding, three types of branding that you should consider, and also why branding is important (ahem, is the term ‘branding’ mentioned enough in THAT sentence??)
The barriers to Video marketing are not as high in 2017: today, anyone with a smartphone can record and produce compelling video content if done correctly. Online videos make up 69% of internet traffic –by 2019 it will be 80%. If you aren’t already using video marketing, now would be a good time to start.
Previous generations struggled with bulky cameras, primitive editing software, and mass distribution. Those limitations no longer bind us. Technology, the internet, and social media have made it possible for the layman to acquire the same mass recognition as an established professional. In a world where anyone can be responsible for the next viral craze, what can your brand do to stand apart from the pack? To start off, focus on three simple, yet essential areas of quality video.
Did we catch your attention with this headline? In this #MarketingMonday segment, learn why video marketing is integral in your marketing strategy, plus which platforms you can now use for filming/uploading videos (it’s more than just one platform these days).
Crafting an effective email strategy is more important than most people think: in 2017, more than 269 billion emails are sent daily. The 10th Email Marketing Industry Census announced last year that email marketing has a better ROI than SEO and PPC! Needless to say, email marketing is an important pillar in any marketing campaign.
Emails are an efficient means of contact between businesses and their customers. They help businesses share information, company news, and upcoming promotions. In a #MarketingMonday segment from earlier this year, we discussed the importance of generating an email list. This week’s #MarketingMonday segment highlighted two different types of emails: informative and sales. This post will expand upon developing an engaging and successful email campaign.
The Basics of Email Strategy
When addressing an individual, personalizing the rhetoric makes the message sound genuine. For that reason, we use the recipient’s name in our greetings and subject lines in our email messages–we aren’t writing individual emails either! Many email platforms come with widgets and features that will generate a recipient’s name upon delivery. If applicable, include the recipient’s buyer/consumer behavior in the email. Segment the email list by buying behaviors to customize messages depending on the audience.
A good place to incorporate personalization techniques in email newsletters would be at the start. When people sign up to your mailing list, be sure to collect as much relevant information as possible, such as city, interest level, and so forth. This will help you understand the recipient better than a name and an email address.
#ProTip: Avoid coming off as a faceless corporation as much as possible.
Having keyword-rich content on your website may seem obvious, but did you know that other aspects of your website play into your search engine ranking? Tune into this week’s #MarketingMonday to learn what *else* should be SEO-ed for maximum benefits.
We are in high spirits this week: Hashtagitude is celebrating our six-month celebration of #MarketingMonday! Earlier in the week, we celebrated with a 30-minute Q&A on Facebook Live. Over the last several months we have delivered interesting weekly topics in the realm of digital marketing and technology as a whole: automation, online safety, net neutrality, and fake news.
In honor of these six months, we have dedicated this blog post to pat ourselves on the back. We compiled the five most watched #MM videos, sprinkled with dialogue between Helene and me. Without further ado, let’s get started.
Back in late February, Helene had the idea of doing a weekly show to highlight not only our agency’s expertise, but to also (personally) help her overcome her fear of being on camera. As you’ll see with the videos below, Helene has become a lot comfortable on camera, and our topics have become more refined. Enjoy this compilation!
In this special edition, we had viewers and fans submit questions for us to answer in regards to digital marketing. Questions ranged from Twitter to SEO to website hosts. Tune in to see how Will and Helene answered these questions!