There are so many explanations for content marketing online that people often don’t know which one is the right definition. According to content marketing institute, content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand and is intended to stimulate interest in its products or services.” Since Content Marketing consists of so many moving parts, this type of marketing is one of the most important to focus on in your business: content marketing promotes strong information that your business is trying to share, keeping you relevant and adding a sense of identity.
The information that your business shares determines if someone is going to be interested in your products or services. A good way to make sure that you are staying on task is to ask yourself questions such as, “If I was a customer, would this make sense to me?,” or “What is the message I am trying to convey?” By asking questions like these, you put yourself onto the same playing field as your customer and allow for yourself to understand and determine what works for your business and what doesn’t.
Staying relevant and up-to-date is KEY to attracting new customers through content marketing: nobody wants to visit a site that hasn’t updated its information in weeks or months. With technology advancing and people getting their information through more than one platform, it is crucial to stay up to date by providing fresh content on a regular basis.
Lastly, you brand your business by how well your content is created and how relevant your content is to your desired audience. These things build your brand’s identity and what you stand for as a business. What you share on your email, social media, or website reflects your brand, so make sure you’re taking care of these areas of your digital marketing.