Having keyword-rich content on your website may seem obvious, but did you know that other aspects of your website play into your search engine ranking? Tune into this week’s #MarketingMonday to learn what *else* should be SEO-ed for maximum benefits.
We are in high spirits this week: Hashtagitude is celebrating our six-month celebration of #MarketingMonday! Earlier in the week, we celebrated with a 30-minute Q&A on Facebook Live. Over the last several months we have delivered interesting weekly topics in the realm of digital marketing and technology as a whole: automation, online safety, net neutrality, and fake news.
In honor of these six months, we have dedicated this blog post to pat ourselves on the back. We compiled the five most watched #MM videos, sprinkled with dialogue between Helene and me. Without further ado, let’s get started.
Back in late February, Helene had the idea of doing a weekly show to highlight not only our agency’s expertise, but to also (personally) help her overcome her fear of being on camera. As you’ll see with the videos below, Helene has become a lot comfortable on camera, and our topics have become more refined. Enjoy this compilation!
In this special edition, we had viewers and fans submit questions for us to answer in regards to digital marketing. Questions ranged from Twitter to SEO to website hosts. Tune in to see how Will and Helene answered these questions!
Everyone is doing it
Keyword – A search term, something typed into a search engine to find what you’re looking for.
People use the internet in one of two ways: to create content or to browse/consume content. “Browsers” use the internet for leisurely activities like shopping, reading, games, fun, and social media. The people who use the internet to reach an audience — bloggers, businesses, artists, graphic designers — are considered creators. Keywords are important for both parties, since keywords bring browsers to creators and vice versa. Throughout the next couple paragraphs, we will explore practical applications and a few ways to effectively use keywords.
How to Empower Your Business Through Keywords
Did you enjoy the solar eclipse? Millions of people across the United States used special glasses to view the natural phenomenon. How could a retailer have taken advantage of keyword research to increase its sales of these glasses?
We throw around the word ‘keyword’ as if we all know what it means–but what *does* it really mean, and how is it important for your business marketing strategy? Learn more on this #MarketingMonday segment.
How can E-commerce benefit your company?
E-commerce is a simple concept: turn a profit online. Tragically, the difficult part of e-commerce is to turn a profit. For some businesses, e-commerce has remained foreign; for others, it is a sole source of revenue–or better yet, an additional revenue stream. Retailers that can take advantage of the online space in addition to a brick & mortar location will enjoy an additional revenue stream. This blog was not written to sell anyone on the idea on e-commerce; rather, to explain how to get started with e-commerce (we shared our pros and cons for e-commerce in this week’s #MarketingMonday segment).
You can run, but you can’t hide: e-commerce is here to stay, and your brick and mortar business can further thrive with this additional revenue stream. Learn more about how e-commerce can help your brick and mortar business.
Chatbots are complicated programs. They can be found on Facebook, business websites, and popular messaging platforms such as Kik or Whatsapp. In our #MarketingMonday segment, we covered how not to use chatbots. Now we will cover how best to use these bots in your marketing strategy. But before we get started, there is one thing you need to keep in mind: not all bots are created equal.
While the purpose of a chatbot is the same across the board–efficiency–there are two main functions in a bot: to converse and complete tasks. However, certain bots excel in more specific areas. Depending on your strategy, there will be different chatbots to employ. Here are seven different types of bots to choose from:
- Optimizer – Essentially the mother of all chatbots. The optimizer’s main objective is to make a task easier to complete while also being fast and efficient. If a chatbot makes a task longer than it normally would otherwise, then it’s not optimizing and thus not doing its job.
- The One-Trick Pony – A bot that accomplishes a unique set of tasks. These bots perform specific tasks really well and aren’t quite suited for a wider range of functionality outside of those preset tasks.
- The Proactive – An excellent news anchor for the 21st Century, this type of chatbot is designed to provide the right information at the right time.
- The Social – These bots are designed to be used within a group of people. They add some type of value in a group conversation.
- The Shield – These bots block unwanted interactions by swapping one party of the conversation with a bot. For instance, if you have a customer service grievance, a bot will act as your business’s customer service representative.
- The Chatty – These bots exist to start a conversation for the sake of starting a conversation. Note that having a conversation and completing a task are two different things.
- The Super bot – These bots are intelligent and can accomplish both functionalities of a bot extremely well (to converse and complete tasks).
(Dotan Elharrar, a Product Manager at Microsoft AI & Research, described the seven different types of chatbots and their purpose on his Linkedin
Creating a Chatbot Strategy
There are three important questions to ask yourself before choosing a bot best for your strategy. Take time to mull these questions over, since a poor strategy can be a huge turnoff for the people interacting with your bot.
- Is the chatbot used to converse, completing tasks, or both?
- What type of chatbot is most conducive for my strategy?
- What is the best way to use the chatbot within my strategy?
Chatbots have become more prevalent in the online world these days, but just because you see them everywhere does not mean they are easy to setup! In this #MarketingMonday segment, you will learn about some setbacks chatbots currently have (and how to avoid these setbacks for your chatbot efforts).
Fifty employees at the Wisconsin-based Three Square Market (32M) have been slated to be implanted with a microchip–a first for businesses in the United States. The voluntary 32M microchip is roughly the size of a grain of rice and is inserted underneath the skin in between the thumb and forefinger. These are radio-frequency identification (RFID) chips and use near-field communications (NFC) to interact with compatible devices. The same concept is applied to contactless credit cards and mobile payment systems (learn more about these companies in this week’s #MarketingMonday segment).
These microchips are also FDA approved (would you look at that) and have been since 2004. 32M is proud to be at the forefront of this experiment and fashions themselves as a leader in the “micro market technology”. However, when it comes to being a leader in an emerging industry, how could this affect our society as a whole?