When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!
Social media is not as easy as kids make it look: the analytics and metrics behind successful, profitable campaigns are not for the faint of heart. The technology is new and constantly evolving. So where does that leave you in the aggressive realm of social media marketing? Below are the two mistakes we come across most often at Hashtagitude when we talk to small business owners.
Having an email mailing list is an important piece of your digital marketing strategy. In this week’s #MarketingMonday episode, learn from Helene why email marketing is important for your business, best practices, and spam words to avoid in your email subject line.
Customers are the most important part of your business because they are the ones who keep your business running. In this week’s #MarketingMonday episode, Helene goes over what online customer service looks like (think: engagement), how you can make your customers feel appreciated, as well as why being a responsive brand on social media is important. Lastly, we go over some ways your business can perform healthy interactions with your customers on your social media platforms.
In this week’s #MarketingMonday episode, Helene goes over how to organize your business online and what to check for as you go through spring cleaning your digital life, such as updating all of your professional and business information (there’s nothing worse than having outdated information on your LinkedIn or website!). To learn some more about how to spring clean your online presence, check out the Facebook Live replay above.