Learn how holiday marketing can help small businesses and a few tips for how to get started in planning campaigns for Father’s Day and beyond.
Let’s get the big question out of the way for anyone unfamiliar with the term “Net Neutrality”. The FCC defines Net Neutrality as the “ability to go where you want when you want online” and adds “Broadband service providers cannot block or deliberately slow speeds for internet services or apps, create special ‘fast lanes’ for content or engage in other practices that harm Internet openness”. In short, that is the official definition on Net Neutrality. As of now, all website owners enjoy equal access to bandwidth entering their Internet Service Provider (ISP). Large ISPs consist of
Internet users enjoy equal access to the bandwidth entering their Internet Service Provider (ISP). Bandwidth controls the total amount of information that can be transferred through your internet connection. Bigger Bandwidth equals faster internet. As of now, the internet doesn’t selectively restrict bandwidth speeds for websites. An article in CareerProfiles points out that “Internet service providers aren’t able to block content from competitors or delay the streaming speed of any site, in particular, meaning everything streams at relatively equal speeds”. However, telecom giants like AT&T, Comcast, and Verizon want to change all that.
What is “fake news”?
Fake news: we’ve all heard about it and have probably (at some point) fell victim to it. Whether it oozes from TV, print, or social media, controversy sells. Fake news, although difficult to encapsulate, can be summed up as the purposeful spread of fake or sensationalized stories presented as fact. This isn’t a new phenomena (surprisingly!) but digital media has definitely added a new twist. Consequently, with its enormous commercial access, social media has taken the brunt of this criticism.
Fake news has been disseminated by special interests groups, backed through political or financial gains. Sensationalized stories garner massive amounts of attention and clicks, yielding amazing results in the short term. An article drenched in “alternative facts” can mislead audiences into a sharing frenzy, spreading that content throughout the web.
When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!
Social media is not as easy as kids make it look: the analytics and metrics behind successful, profitable campaigns are not for the faint of heart. The technology is new and constantly evolving. So where does that leave you in the aggressive realm of social media marketing? Below are the two mistakes we come across most often at Hashtagitude when we talk to small business owners.
Having an email mailing list is an important piece of your digital marketing strategy. In this week’s #MarketingMonday episode, learn from Helene why email marketing is important for your business, best practices, and spam words to avoid in your email subject line.
Customers are the most important part of your business because they are the ones who keep your business running. In this week’s #MarketingMonday episode, Helene goes over what online customer service looks like (think: engagement), how you can make your customers feel appreciated, as well as why being a responsive brand on social media is important. Lastly, we go over some ways your business can perform healthy interactions with your customers on your social media platforms.
In this week’s #MarketingMonday episode, Helene goes over how to organize your business online and what to check for as you go through spring cleaning your digital life, such as updating all of your professional and business information (there’s nothing worse than having outdated information on your LinkedIn or website!). To learn some more about how to spring clean your online presence, check out the Facebook Live replay above.