For the sixth episode of #MarketingMonday, Helene discussed the dangers of automation and how it can affect your business in a negative way: there *are* positive ways you can use automation software/services to help your business run more smoothly without letting your business lose the human touch. Helene also discusses some negative ways automation can alter your business and gives some example and tips on how to prevent it. If you want some more in depth context as to what the dangers of automation is, watch the video above.
The shadow ban is a popular topic being discussed in recent days, especially on Instagram: shadow banning could be detrimental for your business if you’re not careful. In this #MarketingMonday, Helene talks about compelling reasons as to why the usage of automation can cause some damage to your business and cause your Instagram account to get the shadow ban. For a more in depth explanation about shadow banning, check out the video above.
Customers are the most important part of your business because they are the ones who keep your business running. In this week’s #MarketingMonday episode, Helene goes over what online customer service looks like (think: engagement), how you can make your customers feel appreciated, as well as why being a responsive brand on social media is important. Lastly, we go over some ways your business can perform healthy interactions with your customers on your social media platforms.
In this week’s #MarketingMonday episode, Helene goes over how to organize your business online and what to check for as you go through spring cleaning your digital life, such as updating all of your professional and business information (there’s nothing worse than having outdated information on your LinkedIn or website!). To learn some more about how to spring clean your online presence, check out the Facebook Live replay above.
On this week’s episode of #MarketingMonday, Helene discusses the multiple approaches to networking (both in-person and online) and what to look for while you’re networking. Helene also shares some insights into the difference between looking for potential clients and referral partners at networking events.
Our first #MarketingMonday was about some little-known tips and tricks on social media, such as how to reorganize your Facebook Page, your three (yes, THREE!) Facebook Messenger inboxes, and other tips about Instagram, Twitter, and LinkedIn. For the rest of the tips, check out the Facebook Live replay above.