When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!
Does it matter if you’re a “Digital Guru” or simply a “Digital Marketing Strategist”? Better yet, how about an “Image Evangelist” over a “Public Relations Manager”? In our ever-competitive job market, job seekers are experimenting with fun, creative job titles. Helene shares her thoughts on the matter, as well as how other professionals feel about terms like “Guru”, “Maven”, and “Evangelist”.
The opinions are mixed but we’d love to hear from you! Leave us a comment below and tell us what you think about spicing up a job title; have you ever done this yourself?
Hashtags, hashtags, hashtags! What are they? Where should they be used? How can you use them more effectively? In this week’s episode of #MarketingMonday, Helene provides insight into some of the most common questions concerning hashtags. Join the conversation for a more detailed look into the intricate world of hashtags.
Having an email mailing list is an important piece of your digital marketing strategy. In this week’s #MarketingMonday episode, learn from Helene why email marketing is important for your business, best practices, and spam words to avoid in your email subject line.
For the sixth episode of #MarketingMonday, Helene discussed the dangers of automation and how it can affect your business in a negative way: there *are* positive ways you can use automation software/services to help your business run more smoothly without letting your business lose the human touch. Helene also discusses some negative ways automation can alter your business and gives some example and tips on how to prevent it. If you want some more in depth context as to what the dangers of automation is, watch the video above.
The shadow ban is a popular topic being discussed in recent days, especially on Instagram: shadow banning could be detrimental for your business if you’re not careful. In this #MarketingMonday, Helene talks about compelling reasons as to why the usage of automation can cause some damage to your business and cause your Instagram account to get the shadow ban. For a more in depth explanation about shadow banning, check out the video above.
Customers are the most important part of your business because they are the ones who keep your business running. In this week’s #MarketingMonday episode, Helene goes over what online customer service looks like (think: engagement), how you can make your customers feel appreciated, as well as why being a responsive brand on social media is important. Lastly, we go over some ways your business can perform healthy interactions with your customers on your social media platforms.
In this week’s #MarketingMonday episode, Helene goes over how to organize your business online and what to check for as you go through spring cleaning your digital life, such as updating all of your professional and business information (there’s nothing worse than having outdated information on your LinkedIn or website!). To learn some more about how to spring clean your online presence, check out the Facebook Live replay above.