There are apps out there now that encompass many different features asides from its social media function: learn more about WeChat in this #MarketingMonday and why it’s important to consider as Facebook further grows its influence in other areas outside of its original function.
Learn how holiday marketing can help small businesses and a few tips for how to get started in planning campaigns for Father’s Day and beyond.
You may have heard this term thrown around–learn what Net Neutrality is and why it’s important for us as internet users in this week’s #MarketingMonday segment.
When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!
Does it matter if you’re a “Digital Guru” or simply a “Digital Marketing Strategist”? Better yet, how about an “Image Evangelist” over a “Public Relations Manager”? In our ever-competitive job market, job seekers are experimenting with fun, creative job titles. Helene shares her thoughts on the matter, as well as how other professionals feel about terms like “Guru”, “Maven”, and “Evangelist”.
The opinions are mixed but we’d love to hear from you! Leave us a comment below and tell us what you think about spicing up a job title; have you ever done this yourself?
Hashtags, hashtags, hashtags! What are they? Where should they be used? How can you use them more effectively? In this week’s episode of #MarketingMonday, Helene provides insight into some of the most common questions concerning hashtags. Join the conversation for a more detailed look into the intricate world of hashtags.
Having an email mailing list is an important piece of your digital marketing strategy. In this week’s #MarketingMonday episode, learn from Helene why email marketing is important for your business, best practices, and spam words to avoid in your email subject line.
For the sixth episode of #MarketingMonday, Helene discussed the dangers of automation and how it can affect your business in a negative way: there *are* positive ways you can use automation software/services to help your business run more smoothly without letting your business lose the human touch. Helene also discusses some negative ways automation can alter your business and gives some example and tips on how to prevent it. If you want some more in depth context as to what the dangers of automation is, watch the video above.