This week’s #MarketingMonday segment features our very own digital marketing specialist, William! Learn from William about the different types of malware on the internet–there’s definitely a lot out there, and some of it is rather sophisticated.
Content marketing consists of more than just blog posts and is a great long-term strategy for SEO and establishing your expertise and authority in your industry. Learn about other benefits and the various types of content marketing in this #MarketingMonday segment.
Influencer marketing has been all the rage among businesses these past several years–but really, what’s the big deal with influencer marketing? In this week’s #MarketingMonday segment, learn about what this form of marketing entails, how it’s different from other forms of marketing, and a few examples of influencers.
There are apps out there now that encompass many different features asides from its social media function: learn more about WeChat in this #MarketingMonday and why it’s important to consider as Facebook further grows its influence in other areas outside of its original function.
Learn how holiday marketing can help small businesses and a few tips for how to get started in planning campaigns for Father’s Day and beyond.
You may have heard this term thrown around–learn what Net Neutrality is and why it’s important for us as internet users in this week’s #MarketingMonday segment.
When you create online ads (whether through search or social), these advertisements may end up on fake news sites. In this #MarketingMonday, learn about the different methods your ads could be served on fake news sites and how to solve this sort of dilemma for your business’s digital marketing strategy.
Every industry has its alphabet soup of acronyms, and marketing is no different. You may have heard the acronyms SEO and SEM thrown around interchangeably over time; tune into this #MarketingMonday segment to learn the differences between the two terms and which marketing method is appropriate for which occasions.
Dang, Facebook’s at it again with the algorithms. On this week’s episode of #MarketingMonday, Helene explores three recent changes in how Facebook prioritizes content on their Newsfeed and what that means for future postings. Here’s a pro-tip: be AUTHENTIC!
Does it matter if you’re a “Digital Guru” or simply a “Digital Marketing Strategist”? Better yet, how about an “Image Evangelist” over a “Public Relations Manager”? In our ever-competitive job market, job seekers are experimenting with fun, creative job titles. Helene shares her thoughts on the matter, as well as how other professionals feel about terms like “Guru”, “Maven”, and “Evangelist”.
The opinions are mixed but we’d love to hear from you! Leave us a comment below and tell us what you think about spicing up a job title; have you ever done this yourself?