What exactly is crowdfunding? Learn about how crowdfunding may be a good financing option for your business and the different types of platforms that are now available online.
“Social media isn’t going away soon, nor should it. We must be ready to nurture the innovation that the future holds.” – the United Kingdom’s Royal Society for Public Health
On Monday, we had discussed about how social media affects mental health, especially in a negative sense. While social media usage may not necessarily be the sole causation factor for depression and other mental health issues, social media and the internet does play a big part in our well being these days.
What do you do when most of your job requires you to be online? How do you balance your workload with your own well being?
Here are a few tips from our team (and our colleague) about how you can manage your social media usage better for your productivity (and for your health):
As we had mentioned on our #MarketingMonday, your brand is a promise to your audience, whether you’re working on your personal, professional, or business brand. Also, when you proactively work on defining your brand, you direct the conversation around your brand (versus letting others interpret your brand as they see fit).
Get started on defining (or refining) your brand with these four tips:
Employees can and should advocate for their employer online and offline. However, it’s the employer’s job to give them something to brag about. In our #MarketingMonday segment we covered some of the basics of employee advocacy. This post will discuss how to make employee advocacy applicable. We will review software, pillars of employee advocacy, and a few tips for beginners.
First things first
A company platform must exist for employees to give, gather, and receive information. Today, an online platform would be the most efficient. The platform can be through a third-party service or through a company website. In any case, we recommend a platform that is entirely dedicated to the company and only accessible to employees. Therefore, company information can be shared internally.
Similarly, company culture is the most dynamic component of employee advocacy. Simply put, unhappy employees will not have good things to say about their employer. Every company has a different set of employees so the same strategies will not work across the board. Even so, principles like encouragement, acknowledgment support, and honesty will prompt employees to positively promote a company.
Enterprise-level tools are third-party services that allow for companies to distribute company news and information seamlessly through that platform. A few examples are:
Digital marketing agencies are trained in the many techniques to bypass the digital barriers separating a business from its customer. An agency is commonly a third-party entity comprised of two or more persons with a professional knowledge of various digital: landscapes, technologies, mediums, influencers, and algorithms. The combined knowledge of its members is what gives strength to an agency and to businesses seeking these services. The expansive and ever competitive world of internet marketing is no longer responsive to a part-time investment from do-it-yourself business owners, so hiring an agency would help these businesses grow faster and further.
How Hard Could It Be?
Marketing requires a considerable amount of time, resources, and understanding. It has never been something to half-ass. The same should be said for digital marketing, but unfortunately, that’s not always the case. A common misconception of digital marketing is its level of difficulty compared to traditional marketing. If someone can post to Facebook themselves, why would they pay someone else to do it? But of course, marketing is not that simple.
Choosing a digital marketing agency to grow your business has many benefits, including freeing up your internal resources so that you and your team can focus on other aspects of your business. Learn about other benefits a digital marketing agency can bring to your business in this week’s #MarketingMonday segment.
Father’s Day, like most holidays, has awesome potential for social media campaigns: this time of the year is always a fun time to engage with your audience. Holidays provide unique opportunities to create memes, play with puns, get artistic, and share a story. Google Trends is already seeing an uptick in searches for the term “Father’s Day”. Let’s couple that with last year’s estimated $14.3 billion spent on Father’s Day gifts in 2016 alone. It wouldn’t be a bad idea to engage with your readily available audience through Facebook.
The goal for your campaign can be anything you’d like: brand awareness, increase site traffic, promotions, or contests. First, it’s important to have your other stuff in order before you launch your campaign. We advise you to get a head start in developing a solid digital marketing strategy/campaign, so here’s your homework:
Learn how holiday marketing can help small businesses and a few tips for how to get started in planning campaigns for Father’s Day and beyond.
Let’s get the big question out of the way for anyone unfamiliar with the term “Net Neutrality”. The FCC defines Net Neutrality as the “ability to go where you want when you want online” and adds “Broadband service providers cannot block or deliberately slow speeds for internet services or apps, create special ‘fast lanes’ for content or engage in other practices that harm Internet openness”. In short, that is the official definition on Net Neutrality. As of now, all website owners enjoy equal access to bandwidth entering their Internet Service Provider (ISP). Large ISPs consist of
Internet users enjoy equal access to the bandwidth entering their Internet Service Provider (ISP). Bandwidth controls the total amount of information that can be transferred through your internet connection. Bigger Bandwidth equals faster internet. As of now, the internet doesn’t selectively restrict bandwidth speeds for websites. An article in CareerProfiles points out that “Internet service providers aren’t able to block content from competitors or delay the streaming speed of any site, in particular, meaning everything streams at relatively equal speeds”. However, telecom giants like AT&T, Comcast, and Verizon want to change all that.
You may have heard this term thrown around–learn what Net Neutrality is and why it’s important for us as internet users in this week’s #MarketingMonday segment.