On this week’s episode of #MarketingMonday, Helene discusses the multiple approaches to networking (both in-person and online) and what to look for while you’re networking. Helene also shares some insights into the difference between looking for potential clients and referral partners at networking events.
Since Employee Appreciation Day was on Friday March 3rd, we will discuss what employee advocacy is and how to not only appreciate your employees but as well as encouraging them to get a positive word out about your business through social media.
What does Employee Advocacy Mean?
The term “Employee Advocacy” is used to describe the exposure that employees generate for the company that they work for (in a positive way) through multiple social media platforms. Employee advocacy is a fantastic element to have at your company because it means that you’re treating your employees the correct way: employee advocacy will give your team motivation to continue their good work, promotes a healthy environment for future employees, and builds loyalty and credibility to your business.
Why Employee Advocacy is Important
Treating your employees well is a morally right thing to do as well as a great thing for your business to grow further. If you do not treat your employees appropriately, they become unmotivated and lazy, which will be reflected in their work and will affect your business negatively.There is good employee advocacy and there is also poor employee advocacy. Your company could potentially receive a poor review strictly because of how the employees were treated, which is why you want to avoid that in the beginning. With positive, empowered employees comes positive reviews and feedback for your company (which most companies do desire!).
Where there is a cause, there is an effect and there is nothing worse than having a negative effect on your business. Having a positive atmosphere and environment to work in can bring great energy and motivated action to your office. When others know that your business is strong, positive, and community-oriented, they tend to gravitate towards the positive energy. Your employees are the foundation of your company, so don’t let them down.
Originally featured on Career and the City, March 17, 2016.
I’ve known Helene for half of my life, yet I’ve never met her in person and only heard the sound of her voice for the first time in the last 6 months.
You see, Helene and I were matched as online penpals back in high school when mailing a real dollar to some nameless, faceless penpal company was a thing we all did with our allowance money, right? (Let me know in the comments section below if this was you, too.). Most of those penpal relationships probably fell apart within, what, 6 months?
Helene and I have been mailing each other handwritten letters for 15 years.
That’s why, when I started this Center Stage series, she immediately came to mind as someone I needed to feature. I’ve been following her career development literally from the beginning and have been so proud to watch her path transform along the way. To me, Helene is a shining example of someone who truly never gives up; of someone who is so willing to bob and weave, try new things and pursue what makes her happy, even when stumbling blocks get in her way. I hope you’ll find her story as interesting and inspiring as I do.
Of course, it started somewhat unremarkably: She graduated from George Mason University in 2007 with a degree in marketing, a career decision she had made partly to “make her parents proud” and partly to capitalize on her love of hand-drawing “Got Milk?” ads on scraps of notebook paper. She was even lucky enough to land a job opportunity with a close family friend in San Francisco immediately after graduation!
Starting out with your own business is exhilarating yet also nervewracking: how do you set everything up? How do you find your first clients? These are probably several of many questions swimming around in your mind.
One of the things you should start doing after you’ve set your business up is to meet other professionals or potential clients at networking events in your local area. If you live in a rural area or your business is location independent, then start networking online through your preferred social media platforms. Get to know others, talk about your new business, collect business cards/contact information, and then….follow up with these new connections.
Over the past year, I have worked with diverse kinds of clients through the services we offer (social media coaching, management, video marketing services, etc.). During this time, I have learned how interconnected the various parts of digital marketing are, and that social media cannot stand alone in the mix.
There are many professionals and businesses out there these days that tout they are experts in the social media realm. However, due to the ever-evolving nature of social media (which is still a very young industry), you want to make sure your social media manager or agency has the following qualities:
Social media has become very prevalent in our everyday lives right now:
- When you go to a cafe or a restaurant, you can check in on Facebook or Yelp to alert your friends of where you are
- When you attend a special event, you may tweet from that event with its special hashtag
- When your friend gives birth to a baby, you find out first via Facebook as she posts photos of the baby’s first days in this world
In terms of your small business, does it make sense for you to be on social media?