There is a hidden fear throughout the cyber world: interacting with people on your company’s social media platforms, or, as we digital marketing professionals call it, ‘engagement’. Companies usually don’t know what to say or how to interact appropriately with people online, so instead they stick to broadcasting their products and services. Interacting with other users online is actually one of the best things companies can do in order to grow their brand presence and gain more customers and loyal fans.
Businesses continue to evolve and try to keep up with all of the current trends. One of those trends are the very popular emoji. Who knew that emoticons would evolve into such a popular movement that almost everyone uses daily in their text messages and social media posts?
First, your business can definitely participate in the latest social media trends, as long as it stays appropriate and consistent with your brand. Some careers can go south very quickly if emoji are used the incorrect way. Let’s go over some Do’s and Don’ts for emoji usage:
With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.
Tweet, tweet! Are you on Twitter yet? I have been a Twitter user since 2007, so I have seen how the social network has evolved for good (and for bad).
Even though Twitter has been around for almost ten years, most people still don’t know how to use Twitter. The most common question I receive from my clients is how to use Twitter properly.
How DO you start using Twitter without stepping on other Twitter users’ figurative toes?
Here’s a social media situation you want to avoid for your business, no matter if you have a small business or a large one:
In June, I visited New York City with my boyfriend and co-founder, Ryan. We visited the Empire State Building (ESB) on June 19th and saw this sign (in the photo above) near the observatory entrance. Since Ryan is the visual expert between the two of us, he figured he had a chance to enter this contest and possibly win one of the grand prizes.
Fast forward to yesterday, August 3rd: I did some sleuthing of the hashtag, #ESBHeartOfNYC, to see who the other contestants were. It seemed like not many people were using the hashtag, so our chances of winning were even higher. However, I found it strange that across all of the Empire State Building’s social media channels, there was no mention of this hashtag or the contest. I posted on their Facebook Page and received the response in the photo above.
“Hi Helene — Please note we do not currently have a photo contest running. When we have any further information we will post it here and on our other social channels so stay tuned! In the meantime if you’d like to submit your photo for our Facebook Fan Photos Album please send it to us via private message. Thank you.”
Then why did they have that display up at the Empire State Building?