Our first #MarketingMonday was about some little-known tips and tricks on social media, such as how to reorganize your Facebook Page, your three (yes, THREE!) Facebook Messenger inboxes, and other tips about Instagram, Twitter, and LinkedIn. For the rest of the tips, check out the Facebook Live replay above.
Everyone can pretty much agree that humans don’t have eight arms–well, at least we can hope. With that being said, having eight arms would be pretty helpful considering there are so many social media services out there, you’d need eight arms to control them all. Luckily, there are now social media scheduling tools (such as Buffer, Hootsuite, and Sprout Social) to help people alleviate their workflow.
Social media scheduling tools won’t fix all your social media woes, though. Today, we are going to discuss the pros and cons of social media scheduling tools:
With social media being all the rage lately, people are now utilizing different social media sites like Instagram, Facebook, and Twitter for their business. This is a smart way to streamline your marketing and get the word out about your company. The newest trend with businesses is social media automation. Automation is “the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum,” With everything in life, there are pros and cons. With automation, there seems to be more cons than pros.
With social media being relatively new to the marketing world, we understand the apprehension and resistance from small businesses to try out this medium. Many small businesses continue to believe that social media isn’t worth investing into compared with traditional marketing outlets. However, social media marketing is only a waste of your time and money if you handle it improperly.
With that being said, we will address some of the most common concerns we hear and let you know exactly why (and how) social media marketing is worth your time and money.
You have probably seen these kinds of remarks and blog posts around the internet before:
I gained 100,000 followers in three days!
Learn how you can also gain one million followers in two weeks.
Yay! Got my 3,000th follower!
While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.
These past several weeks, we have covered the 3 C’s of Social Media: Content, Consistency, and now, Community. Getting regularly scheduled content posted and scheduled is important, but neither of these pieces can stand alone and achieve results for your business without the third C: Community.
After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.
The first step to social media success is in the type of content your business or personal brand promotes on your accounts: the topics you choose to cover will affect how others interact with you on social media. The concept of content also includes hashtags and keywords, which we will discuss later in this post.
There are two types of content you need to be aware of: curated content and created content.
The most common concerns we encounter when we speak with prospective and current clients are:
“Social media is so hard to figure out!”
“I don’t know where to start, so I don’t even do social media.”
“I am putting posts on my social media accounts but I’m not getting anywhere.”
We hear you, and we know that social media can be frustrating. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.
With conference season coming up in the year, we see a lot of these events succeed (and many fail) at marketing on social media. Some smaller conferences willy-nilly post about their event hashtag the day of, hoping to have the hashtag trend on Twitter through magic; even some events will encourage people to use the event hashtag, but the organizers only post the hashtag in random places around the venue.