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[PRESS] How to Work with a Social Media Manager

August 31, 2016 by Helene Kwong Leave a Comment

Originally featured on Whiskey and Red, August 31, 2016.

Hashtagitude's CEO Helene was interviewed by Whiskey & Red about how to work with a social media manager in your business.

One of the scariest parts of running a business is not necessarily the client work, or managing the products and services we offer, but the other important business tasks that come along with owning a business; invoicing, client management, marketing, and of course, social media.

With the ever changing algorithms and new platforms popping up all the time, running a business and managing a successful social media presence can be overwhelming for a lot of us small business owners. Especially those whose comfort level engaging online isn’t very high. (Psst! If that last comment is you, then this post is too.)

Naturally, when you aren’t very good at something, it makes more sense to focus your valuable time and energy on what you do best, and outsource the things that you aren’t as good it. But how do you outsource social media? How do you find the right person to take over? Is it still authentic if it isn’t you doing the posting? What can you outsource? (Raise your hand if you’ve asked any of these questions too!)

I am thrilled to welcome Social Media Manager and Strategist, Helene Kwong of Hashtagitude to discuss not only how to find a social media manager to help you with your social media efforts, but how to make the most of their partnership and really harness the powers that social media can bring to your business through the working with a Social Media Manager.

[Read more…]

Filed Under: Press, Social Media

It’s Not All About the Followers: Why Vanity Metrics Don’t Tell the Whole Story

July 28, 2016 by Helene Kwong 1 Comment

You have probably seen these kinds of remarks and blog posts around the internet before:

I gained 100,000 followers in three days!

Learn how you can also gain one million followers in two weeks.

Yay! Got my 3,000th follower!

While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.

While you may be excited to reach a milestone in your social media following, the number of followers you have on any one social media platform does not tell the whole story.

[Read more…]

Filed Under: Social Media

The Third C of Social Media: Community

May 25, 2016 by Helene Kwong 1 Comment

These past several weeks, we have covered the 3 C’s of Social Media: Content, Consistency, and now, Community. Getting regularly scheduled content posted and scheduled is important, but neither of these pieces can stand alone and achieve results for your business without the third C: Community.

The Third C of Social Media- Community

[Read more…]

Filed Under: Social Media

The Second C of Social Media: Consistency

May 20, 2016 by Helene Kwong 2 Comments

After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.

The Second C of Social Media- Consistency

[Read more…]

Filed Under: Social Media

The First C of Social Media: Content

May 10, 2016 by Helene Kwong 2 Comments

The first step to social media success is in the type of content your business or personal brand promotes on your accounts: the topics you choose to cover will affect how others interact with you on social media. The concept of content also includes hashtags and keywords, which we will discuss later in this post.

The First C of Social Media- Content

There are two types of content you need to be aware of: curated content and created content.

[Read more…]

Filed Under: Social Media

The Foundations of Social Media Start with the 3 C’s

May 2, 2016 by Helene Kwong Leave a Comment

The most common concerns we encounter when we speak with prospective and current clients are:

“Social media is so hard to figure out!”

“I don’t know where to start, so I don’t even do social media.”

“I am putting posts on my social media accounts but I’m not getting anywhere.”

We hear you, and we know that social media can be frustrating. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.

We hear you, and we know that social media can be frustraing. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.

[Read more…]

Filed Under: Social Media

[PRESS] How to Win in the Hashtag Game: Social Media for Small Business with Helene Kwong

March 22, 2016 by Helene Kwong Leave a Comment

Featured on The Women of Denver, March 22, 2016.

​In this powerful interview with Helene Kwong, social media expert and CEO of Hashtagitude, she shared lessons from her business failures, the inspiration behind her journey, and of course tips for creating a great social media presence.
​
The biggest takeaway from Helene’s interview is the importance of making good financial decisions in business. Being strategic about what you invest in can be the difference between success and financial ruin.

Helene shared several social media tips including:

  • What is a hashtag and what is the benefit of using them?
  • How to live tweet at events
  • The 3 C’s of social media marketing

To learn more about Helene Kwong visit http://www.hashtagitude.com

Filed Under: Hashtags, Press, Social Media

The Nine Most Effective Ways to Market Your Conference on Social Media

February 24, 2016 by Helene Kwong Leave a Comment

With conference season coming up in the year, we see a lot of these events succeed (and many fail) at marketing on social media. Some smaller conferences willy-nilly post about their event hashtag the day of, hoping to have the hashtag trend on Twitter through magic; even some events will encourage people to use the event hashtag, but the organizers only post the hashtag in random places around the venue.

How do you properly market your new conference? Here are nine ways to be the most effective at your social media marketing for your conference.

[Read more…]

Filed Under: Social Media

Why You Should Integrate Your Social Media With The Rest of Your Digital Marketing

November 20, 2015 by Helene Kwong Leave a Comment

Why You Should Integrate Your Social Media With The Rest of Your Digital Marketing

Over the past year, I have worked with diverse kinds of clients through the services we offer (social media coaching, management, video marketing services, etc.). During this time, I have learned how interconnected the various parts of digital marketing are, and that social media cannot stand alone in the mix.

[Read more…]

Filed Under: Small Business, Social Media

Should You Jump Onto the Newest Social Media Network?

October 20, 2015 by Helene Kwong Leave a Comment

Just because EVERYONE seems to be hopping onto the latest, greatest social network, doesn't mean that you have to follow the crowd! Image by digitalart of freedigitalphotos.net
Just because EVERYONE seems to be hopping onto the latest, greatest social network, doesn’t mean that you have to follow the crowd! Image by digitalart of freedigitalphotos.net

A new social media network pops up in the internet world and suddenly “all” of your friends, family, co-workers, etc. are clamoring to join this network. Now the question is: should YOU also jump onto the latest, greatest craze?

Ask yourself these questions to clarify your decision:

  1. Does it make sense for me/my business?
  2. Am I truly missing out by not being a user of this network?
  3. Do I see myself avidly using this social media network alongside what I already use?
  4. What are my friends/family members/colleagues saying about this network so far?

[Read more…]

Filed Under: Social Media

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