Originally featured on Whiskey and Red, August 31, 2016.
One of the scariest parts of running a business is not necessarily the client work, or managing the products and services we offer, but the other important business tasks that come along with owning a business; invoicing, client management, marketing, and of course, social media.
With the ever changing algorithms and new platforms popping up all the time, running a business and managing a successful social media presence can be overwhelming for a lot of us small business owners. Especially those whose comfort level engaging online isn’t very high. (Psst! If that last comment is you, then this post is too.)
Naturally, when you aren’t very good at something, it makes more sense to focus your valuable time and energy on what you do best, and outsource the things that you aren’t as good it. But how do you outsource social media? How do you find the right person to take over? Is it still authentic if it isn’t you doing the posting? What can you outsource? (Raise your hand if you’ve asked any of these questions too!)
I am thrilled to welcome Social Media Manager and Strategist, Helene Kwong of Hashtagitude to discuss not only how to find a social media manager to help you with your social media efforts, but how to make the most of their partnership and really harness the powers that social media can bring to your business through the working with a Social Media Manager.
