Emoji, short for emoticon, are used daily in text messages and social media. It’s only natural that businesses are aiming to take advantage of the current trend. Who knew that emoticons would evolve into such a powerful form of communication used all over the globe?
First, your business can definitely participate in the latest social media trends, as long as it stays appropriate and consistent with your brand. Some careers can go south very quickly if done incorrectly. Let’s go over some Do’s and Don’ts for emoji usage:
Do’s of Emoji Usage
- To improve company’s social media pages to add personality to your products or services. Add some pizzazz to your online presence with emoji, especially if there are emoji available that represent your company’s products or services.
- Engage audience/fan base. If your target audience is a group of avid social media users, keen on keeping up with the latest trends? If so, then capitalize on the opportunity to engage with your audience.
Don’ts of Emoji Usage
- Avoid use on business website. Unless you are selling emoji-related products, you should not add them to your website, since this can cause your business to lose credibility and look immature.
- Avoid use on customer service responses. When responding to already frustrated customers, don’t be tempted to soften the blow with a smiley face. You could make the situation escalate further towards the negative side. This is not a time to be cute!
Emoji can be a great way to interact with clients in a way that shows your business’s casual/playful side. Just be sure to not over-do the emoji and your company should be smooth sailing online.