In celebration of the new month of September, this week I joined an Instagram challenge run by a fellow online entrepreneur. The challenge is only a few days in and I am keeping up so far; however, when I looked at the hashtag on Instagram this morning to check out fellow challenge participants’ photos, I was disappointed to see that the hashtag was being used by many other users who were definitely NOT participating in the challenge.
(Let’s just say, there were some questionable photos!)
If you are going to run an Instagram challenge or create a hashtag for your event or brand, MAKE SURE YOU DO HASHTAG RESEARCH BEFOREHAND.
What do I mean by ‘hashtag research’?
After doing your research, ask yourself: Do I want to use an existing hashtag for my brand? Do I want to be associated with the posts that are on that hashtag so far?
If not, you can create your own hashtag that is unique enough yet short enough for others to use.
As a final note: notice trending hashtags on Twitter and Instagram and DEFINITELY make sure you research their meanings before you jump onto the trending hashtag. You don’t want to make a faux pas like DiGiorgino’s did with the #WhyIStayed hashtag!
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