After you have planned out your content strategy for social media (the first C), it’s time to plan out your consistency in the form of a regular social media posting schedule.
Why Consistency is Important
Consistency is important on social media because your business’s consistent posts—whether it be curated content or content you have created—builds trust and dependability with your audience. When people know to expect content from your business, they are delighted when they see that, just as expected, you are presenting them with new content throughout the day or week.
Being consistent with your social media posts also builds accountability for you and your business: once you get used to knowing when you are scheduling out posts for the week, the social media posting schedule becomes a new habit in your workflow.
Two Ways to Achieve Consistency
- Regular posting schedule – Decide how many social media posts per day or per week you can realistically commit to: can you commit to putting out five tweets per day on weekdays? Can you commit to five posts per week on Facebook? We always advise our coaching clients that they work within their comfort zone first before they get gutsy and decide that posting eight times a day on Twitter is a good move. If you aim for too high of a number, you could burn yourself out rather quickly.
- Weekly post series – Businesses and individuals have added an extra layer of consistency to their posting schedules by having special tips, videos, or content on certain days of the week. Weekly post series are popular and effective for you to build a community around your content, and gets people excited to anticipate what you will publish each week. For instance, people and businesses can post general weekly post series to the hashtags #ThrowbackThursday (or #TBT) and #FollowFriday (#FF). Weekly Twitter chats are also another way to have weekly post series and adds in the interaction factor to your consistency.
By building consistency into your social media strategy, this will lead to building a thriving community around your brand. Stay tuned for next week’s post about the last C of social media: Community.