Tweet, tweet! Are you on Twitter yet? I have been a Twitter user since 2007, so I have seen how the social network has evolved for good (and for bad).
Even though Twitter has been around for almost ten years, most people still don’t know how to use Twitter. The most common question I receive from my clients is how to use Twitter properly.
How DO you start using Twitter without stepping on other Twitter users’ figurative toes?
In June, I visited New York City with my boyfriend and co-founder, Ryan. We visited the Empire State Building (ESB) on June 19th and saw this sign (in the photo above) near the observatory entrance. Since Ryan is the visual expert between the two of us, he figured he had a chance to enter this contest and possibly win one of the grand prizes.
Fast forward to yesterday, August 3rd: I did some sleuthing of the hashtag, #ESBHeartOfNYC, to see who the other contestants were. It seemed like not many people were using the hashtag, so our chances of winning were even higher. However, I found it strange that across all of the Empire State Building’s social media channels, there was no mention of this hashtag or the contest. I posted on their Facebook Page and received the response in the photo above.
“Hi Helene — Please note we do not currently have a photo contest running. When we have any further information we will post it here and on our other social channels so stay tuned! In the meantime if you’d like to submit your photo for our Facebook Fan Photos Album please send it to us via private message. Thank you.”
Then why did they have that display up at the Empire State Building?
Social media has become very prevalent in our everyday lives right now:
Originally featured on Finicky Designs on JULY 23, 2015.
Hi, I am Helene Kwong and I’m the CEO and Founder of Hashtagitude. I grew up fascinated with the internet and social communities, and am an early adopter of the major social networks: Facebook, LinkedIn, Twitter, Instagram, and Google+. I have fast thumbs and can out-tweet many other professionals in the industry. I love helping businesses grow their social media presence with my unique and effective strategies.
I started this week off making observations on how more organizations are utilizing hashtags in the offline world–or, as I would put it, pushing “hashtags in the wild”. How effective are these campaigns? Are people even using these hashtags, or is it only social media professionals taking note of the hashtags?
Originally featured on #Ambitionista Twitter Chat on July 20, 2015.
The content below highlights the chat focused on Ambitionista, Mira, and Helene with some questions from the audience. You can read the full transcript on Storify.
What is the #Ambitionista chat? We are an inspiring group of ambitious women in our 20s (and 30s). Every member is on a mission to find her passion, rock her confidence and make money doing what she loves. We meet on Twitter every Monday at 9pm EST.
Join our exclusive membership club: Ambitionista.org/join