If you have been sitting on the fence about starting a podcast for your business, the stats we mentioned on #MarketingMonday should alone be enough motivation to get going on your podcast planning. Podcasts are a unique way of reaching your target audience, especially if your audience is more susceptible to listening to podcasts than others.
Before you go and record your first episode, here are five best practices to incorporate into your podcasting strategy:
Podcasting is not waning; in fact, it’s bigger than ever. Learn about the latest podcasting research from Nielsen (plus its humble beginnings) in this week’s #MarketingMonday segment.
“Social media isn’t going away soon, nor should it. We must be ready to nurture the innovation that the future holds.” – the United Kingdom’s Royal Society for Public Health
On Monday, we had discussed about how social media affects mental health, especially in a negative sense. While social media usage may not necessarily be the sole causation factor for depression and other mental health issues, social media and the internet does play a big part in our well being these days.
What do you do when most of your job requires you to be online? How do you balance your workload with your own well being?
Here are a few tips from our team (and our colleague) about how you can manage your social media usage better for your productivity (and for your health):
With the prevalence of social media comes side effects: lately, the topic of social media and depression has been in the news. In this #MarketingMonday segment, we talk about the different ways social media can negatively impact our mental health.
As we had mentioned on our #MarketingMonday, your brand is a promise to your audience, whether you’re working on your personal, professional, or business brand. Also, when you proactively work on defining your brand, you direct the conversation around your brand (versus letting others interpret your brand as they see fit).
Get started on defining (or refining) your brand with these four tips:
Learn about the basics of branding, three types of branding that you should consider, and also why branding is important (ahem, is the term ‘branding’ mentioned enough in THAT sentence??)
I visualize the entirety of social networks online the same as I see countries on the map: each social network with its own economy (revenue & advertising), rules (advertising/community guidelines), and culture (community of users).
If an advertiser is unaware of the different rules and users of each network, they will come up short. As advertisers, it’s important for Hashtagitude to understand the differences between these different networks, so that we can squeeze the most value out of each platform.
We are going to get abstract. The social media landscape is a massive one. So, for the sake of simplification, let’s imagine if every social media platform replaced a state in the U.S. As you look to expand your business to these different states, we will cover a few of the rules and regulations of each “state” in this #MarketingMonday segment.
The barriers to Video marketing are not as high in 2017: today, anyone with a smartphone can record and produce compelling video content if done correctly. Online videos make up 69% of internet traffic –by 2019 it will be 80%. If you aren’t already using video marketing, now would be a good time to start.
Previous generations struggled with bulky cameras, primitive editing software, and mass distribution. Those limitations no longer bind us. Technology, the internet, and social media have made it possible for the layman to acquire the same mass recognition as an established professional. In a world where anyone can be responsible for the next viral craze, what can your brand do to stand apart from the pack? To start off, focus on three simple, yet essential areas of quality video.
Did we catch your attention with this headline? In this #MarketingMonday segment, learn why video marketing is integral in your marketing strategy, plus which platforms you can now use for filming/uploading videos (it’s more than just one platform these days).
We are located in sunny Denver, Colorado, and would be honored to work with your socially conscious business, regardless of your location. We have worked with small businesses from Los Angeles to New York City.
Business Hours: 9:00am – 5:00pm (Mountain Time)