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How To Craft An Effective Email Strategy

September 27, 2017 by William Thompson Leave a Comment

Crafting an effective email strategy is more important than most people think: in 2017, more than 269 billion emails are sent daily. The 10th Email Marketing Industry Census announced last year that email marketing has a better ROI than SEO and PPC!  Needless to say, email marketing is an important pillar in any marketing campaign.

Emails are an efficient means of contact between businesses and their customers. They help businesses share information, company news, and upcoming promotions. In a #MarketingMonday segment from earlier this year, we discussed the importance of generating an email list. This week’s #MarketingMonday segment highlighted two different types of emails: informative and sales. This post will expand upon developing an engaging and successful email campaign.

The Basics of Email Strategy

Personalize

When addressing an individual, personalizing the rhetoric makes the message sound genuine. For that reason, we use the recipient’s name in our greetings and subject lines in our email messages–we aren’t writing individual emails either! Many email platforms come with widgets and features that will generate a recipient’s name upon delivery. If applicable, include the recipient’s buyer/consumer behavior in the email. Segment the email list by buying behaviors to customize messages depending on the audience.

A good place to incorporate personalization techniques in email newsletters would be at the start. When people sign up to your mailing list, be sure to collect as much relevant information as possible, such as city, interest level, and so forth. This will help you understand the recipient better than a name and an email address.

#ProTip: Avoid coming off as a faceless corporation as much as possible.

[Read more…]

Filed Under: Digital Marketing

#MarketingMonday – How to use Informative & Sales Emails

September 25, 2017 by Helene Kwong Leave a Comment

Email marketing does not have to be solely focused on sales language: you can also send your subscribers informative, educational messages. Learn more about these two types of email messages in this week’s #MarketingMonday segment.

Filed Under: #MarketingMonday

LinkedIn Networking: Market Yourself and Build Community

September 20, 2017 by William Thompson Leave a Comment

Linkedin is an enormous opportunity for professionals to network and market themselves. Since LinkedIn is merely a tool (like all social media channels), it takes an effort to use it efficiently. We will explore the potential lying dormant in your LinkedIn profile and other aspects of the platform. If you’re a business professional without a profile, hopefully, this article can make you reconsider.

5 ways to strengthen your LinkedIn profile.
Source: LinkedIn Marketing Solutions

Networking

As mentioned earlier, Linkedin makes it easy to meet other professionals. Over 500 million professionals on the platform are waiting to connect. We did some research and found some effective ways to network better:

What we found:

  • Wait until your profile looks good before connecting. Consider your profile as the resume you would give to an employer.
  • Create a diverse network while also engaging with people in your industry and area of expertise.
  • LinkedIn suggests potential connections through its “people you may know” feature. Browse through these recommendations and connect as you see fit.
  • Use a personalized invitation message instead of the default provided by LinkedIn. It shows effort while adding personality and uniqueness.
  • Utilize LinkedIn’s “Group” feature, which is full of like-minded people all in one place. Share articles and discuss with other professionals the latest trends in your industry.
  • TALK! It’s important to keep the connections you make. Reach out to professionals you want to get to know better and schedule coffee meetings with them.

[Read more…]

Filed Under: Social Media

#MarketingMonday – What is LinkedIn Good For?

September 18, 2017 by Helene Kwong Leave a Comment

LinkedIn isn’t just your online resume anymore: there’s much more you can do on LinkedIn these days. Learn a few stats and about some features you may not have known about.

Filed Under: #MarketingMonday, Social Media

#MarketingMonday – SEO it up: what (else) needs to be SEO-ed?

September 11, 2017 by Helene Kwong Leave a Comment

Having keyword-rich content on your website may seem obvious, but did you know that other aspects of your website play into your search engine ranking? Tune into this week’s #MarketingMonday to learn what *else* should be SEO-ed for maximum benefits.

Filed Under: #MarketingMonday, Digital Marketing

Most Popular #MarketingMonday Videos… So Far

September 6, 2017 by William Thompson Leave a Comment

We are in high spirits this week: Hashtagitude is celebrating our six-month celebration of #MarketingMonday! Earlier in the week, we celebrated with a 30-minute Q&A on Facebook Live. Over the last several months we have delivered interesting weekly topics in the realm of digital marketing and technology as a whole: automation, online safety, net neutrality, and fake news.

In honor of these six months, we have dedicated this blog post to pat ourselves on the back. We compiled the five most watched #MM videos, sprinkled with dialogue between Helene and me. Without further ado, let’s get started.

Back in late February, Helene had the idea of doing a weekly show to highlight not only our agency’s expertise, but to also (personally) help her overcome her fear of being on camera. As you’ll see with the videos below, Helene has become a lot comfortable on camera, and our topics have become more refined. Enjoy this compilation!

[Read more…]

Filed Under: #MarketingMonday, Digital Marketing

#MarketingMonday – Celebrate six months of our series with us: ask us anything!

September 5, 2017 by Helene Kwong Leave a Comment

In this special edition, we had viewers and fans submit questions for us to answer in regards to digital marketing. Questions ranged from Twitter to SEO to website hosts. Tune in to see how Will and Helene answered these questions!

Filed Under: #MarketingMonday, Digital Marketing

Utilize Employee Advocacy In Your Company

August 30, 2017 by William Thompson Leave a Comment

Employees can and should advocate for their employer online and offline. However, it’s the employer’s job to give them something to brag about. In our #MarketingMonday segment we covered some of the basics of employee advocacy. This post will discuss how to make employee advocacy applicable. We will review software, pillars of employee advocacy, and a few tips for beginners.

First things first

A company platform must exist for employees to give, gather, and receive information. Today, an online platform would be the most efficient. The platform can be through a third-party service or through a company website. In any case, we recommend a platform that is entirely dedicated to the company and only accessible to employees. Therefore, company information can be shared internally.

Similarly, company culture is the most dynamic component of employee advocacy. Simply put, unhappy employees will not have good things to say about their employer. Every company has a different set of employees so the same strategies will not work across the board. Even so, principles like encouragement, acknowledgment support, and honesty will prompt employees to positively promote a company.

Enterprise-level tools are third-party services that allow for companies to distribute company news and information seamlessly through that platform. A few examples are:

  1. Bambu
  2. Linkedin Elevate
  3. GaggleAMP

[Read more…]

Filed Under: Small Business, Social Media

#MarketingMonday – What is Employee Advocacy and Why is it Important?

August 28, 2017 by Helene Kwong Leave a Comment

You may have heard “Employee Advocacy” around your office and wondered what this buzzword’s all about. In this #MarketingMonday segment, we cover our definition of this term and why it is especially important for your organization in the digital age.

Filed Under: #MarketingMonday, Social Media

Empower Your Business Through Keywords

August 24, 2017 by William Thompson Leave a Comment

Everyone is doing it

Keyword – A search term, something typed into a search engine to find what you’re looking for.

People use the internet in one of two ways: to create content or to browse/consume content. “Browsers” use the internet for leisurely activities like shopping, reading, games, fun, and social media. The people who use the internet to reach an audience — bloggers, businesses, artists, graphic designers — are considered creators. Keywords are important for both parties, since keywords bring browsers to creators and vice versa. Throughout the next couple paragraphs, we will explore practical applications and a few ways to effectively use keywords.

How to Empower Your Business Through Keywords

Did you enjoy the solar eclipse? Millions of people across the United States used special glasses to view the natural phenomenon. How could a retailer have taken advantage of keyword research to increase its sales of these glasses?

[Read more…]

Filed Under: Digital Marketing

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