Originally featured on #Ambitionista Twitter Chat on July 20, 2015.
The content below highlights the chat focused on Ambitionista, Mira, and Helene with some questions from the audience. You can read the full transcript on Storify.
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Mira Joleigh (MJ): Tonight, we’ll be learning from Helene Kwong about how to double your following w/ hashtags! Tweet your questions to Helene!
Ambitionista: Q1 INTRODUCTIONS! For everyone to answer > Who are you? Where do you live? Tell us one quirky thing about you…
MJ: I’m Mira, your moderator – also a life coach based in Los Angeles. Quirk? I love to use parasols for shade and style!
Helene Kwong (HK): My name is Helene from Denver! One quirky thing about me is that I’m an aspiring polyglot 😉
Ambitionista: Q2 For everyone > What is one success you’ve celebrated in the past 30 days? (big or small)
MJ: SUCCESS! I created an #Ambitionista leadership team for our FB group! Been doing TONS of Skype interviews to organize everyone. So fun!
HK: Gonna cheat & tell you TWO successes: 1) got a business coach! & 2) did my first BIG preso in front of 30+ women!
Ambitionista: Q3 FOR Helene TO ANSWER > For those who don’t know you yet, please tell us a little about yourself + your background
HK: Originally from Virginia, been on social media since 2005! Degree in Marketing. CEO & Founder of Hashtagitude 🙂
MJ: Helene, I freaking LOVE the name of your business!
Ambitionista: Q4 Helene, Our topic tonight is about hashtags. For starters, can you explain the purpose + value of hashtags?
HK: Hashtags’ purpose are to make your tweets searchable + build community. More people see your tweets if you incllude the hashtag!
MJ: Q4 FOR EVERYONE > Ladies, are you confused about hashtags? What questions do you have for Helene?
Krystal Covington: Helene, how do people find out about your hashtag?
HK: Krystal, put the hashtag everywhere you can! Website, live events, etc.
Megan Brame: How many hashtags are too many? IG vs Twitter, Helene?
HK: On Twitter, at most 3 hashtags are good. IG, 11+ hashtags are great! Best to put IG hashtags in first comment esp. if cross-posting.
The Corporate Sister: How can we use hashtags to differentiate ourselves?
HK: You can create your own! Make it short and memorable.
Jen: I think the hardest part is figuring out which # to use. I have some basic ones, but I need to expand!
HK: Jen, I’ll be talking about a tool to use later for hashtag research!
Zena Thomas, PHR: on IG do you put hashtags in the message or in the comments?
HK: You can do both! If you want to crosspost your IG post to FB or Twitter, put hashtags in first comment
J. George: Question: Is there such a thing as too many hashtags? What’s a good rule of thumb?
HK: 1-3 hashtags on Twitter; 11 or more on IG. Make sure you don’t tweet just hashtags in a post!
Kourtney: What hashtags do you find most useful on Twitter??
HK: Depends on your industry/audience! What do you currently use?
Ranisha: When should I come up with my own personal one vs. using the popular ones?
HK: If you have a campaign/special offer coming up, use your own hashtag & tell your audience to use it.
Sara Levin: Should we save our hashtags until the end of the tweet or include throughout tweet?
HK: Usually better to include hashtags at end of tweet unless it won’t make sense!
Ambitionista: Q5 What are some common mistakes you see marketers make when using hashtags?
HK: Some marketers overuse hashtags or don’t do their hashtag research beforehand! Make hashtags easy to remember. Some brands also commit mistake of creating hashtag for contest & then not engaging w/that hashtag.
Ambitionista: Q6 What are the best ways to incorporate hashtags in a business social marketing strategy?
HK: First, do research on http://hashtags.org. Then create your own (short) hashtag. Encourage followers to use hashtag. MOST IMPORTANT: engage with that hashtag you create for your brand! Lead by example 🙂
Ambitionista: Q7 Which brands do you see EXCELLING with hashtags? Can you give us some examples?
HK: Going to have to be biased & say that #Ambitionista has been killing it w/hashtag 😉 Also #fireworkpeople! In terms of BIG brands doing well w/hashtags: Coca-Cola’s #MakeItHappy from this year’s SuperBowl was great!
Ambitionista: Q8 What are some websites / tools our audience could benefit from using to maximize their hashtags?
HK: As mentioned before, http://hashtags.org is great. Also, hashtagify.me is good for researching hashtags.
Ambitionista: Q9 I know there will be many unanswered Q’s with limited time. How can our community reach you?
HK: You can follow me here on Twitter & subscribe to my mailing list for awesome VIP content: http://bit.ly/HashtagitudeVIPemail
MJ: Also, what kinds of collaborations are you looking for? Do you have any events or webinars coming up?
HK: Also find out about my upcoming webinars & workshops on my mailing list. My new website isn’t up yet, hence why best to subscribe to mailing list or follow me here [on Twitter].
Sakita Holley: Great chat tonight, Helene and Mira!
Kate Kryder: This was awesome Mira and Helene! So glad we connected today!
Megan Brame: Helene and Mira, thanks so much for this, so SO helpful!
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