Featured on The Real Female Entrepreneur, November 29, 2017.
EPISODE SNEAK PEEK:
”When I charge less than what I’d like to be paid, I feel like I usually pull that card out in desperation. I’d rather have something coming in than nothing.”
[PRESS] Chamber Champion: Kwong Boosts Biz with Help of Tweets, Teens
Featured in Denver Metro Chamber of Commerce’s Winter/Spring 2017 Business Altitude Magazine.
Our Winter Chamber Champion Helene Kwong, Hashtagitude CEO and founder, helps businesses grow their digital presence while giving back to a Chamber affiliate–Denver Opportunity Youth Initiative–by helping youth in the program grow their resumes. Kwong understands the importance of providing real-world learning opportunities to youth who are working to get the skills and education they need. She has gone above and beyond as a supporter of the Opportunity Youth Initiative, taking on an intern and referring other members to do the same. Get to know our Winter Chamber Champion and what drives her work.
[PRESS] Your Words and Actions Reflect Your Personal Brand
Featured on Colorado Women’s Chamber of Commerce, April 1, 2017.
In this day and age, every word you speak and every action you take shows others who you are and what you stand for. Instead of being a passive participant in building your reputation, right now is the prime opportunity to take charge and craft your personal brand to benefit your career. You will learn more about how to hone in on your personal brand at the ATHENA Conference session, “Delivering on Your Promise – Translating Your Personal Brand into an Effective Social Presence”, presented by myself, Helene Kwong, and Diane B. Zile of JERA Partnerships.
At Hashtagitude, we specialize in helping lifestyle businesses build their online presence through our digital marketing services. Our small yet mighty team of three works with our clients closely in order to accurately portray their brands online and further grow their businesses by making genuine connections with their fans and customers, which translates into more revenue and sustained success for our clients. We also organize a variety of free and paid events in the Denver area, so we’d love to see you at one of our events sometime.
I have been a member of the Colorado Women’s Chamber of Commerce since the summer of 2016 and have enjoyed meeting women professionals from diverse industries. One of my personal missions in life is to always continue to learn and build upon what I know, so the CWCC has helped me further my professional and personal development with their luncheons and roundtable events.
I hope to see you at the ATHENA Awards Luncheon & Conference on April 12th!
[PRESS] Member Profile: Hashtagitude Digital Marketing
Featured on Modworks, February 23, 2017.
One of our first visitors to Modworks in 2014 and now a loyal member since September 2015, Hashtagitude Digital Marketing provides lifestyle businesses digital marketing services with an emphasis on community building for these businesses: a touch of ‘old-school’ concepts combined with the fast-paced world of technology. Services include social media marketing, content marketing (blog posts, videography, photography), and email marketing. If your business focuses on building upon someone’s lifestyle, Hashtagitude will help you grow your community, authentically and effectively.
Hashtagitude’s small yet mighty team of three is led by Helene Kwong, a strong supporter of the local coworking scene and building communities overall. Helene and her team enjoy being a part of Modworks because of the urban and modern professional setting and all the great members that are a part of the coworking space. “It’s always fun to strike up conversations with other members while in the kitchen area. So many good opportunities to get to know one another,” said Helene. “I’ve felt so welcomed since being at Modworks. The space is casual enough to be able to chat with other members and yet still maintains a professional office vibe. This is why I really enjoy being at Modworks,” said Summer.
Helene and her team work from one of our Dedicated Desk areas – a space that is open, bright and buzzing with collaborative energy. The space is conveniently located next to a conference room, printing station and boasts a tremendous view of the front range. Seeing the radiance of a Colorado sunset is a typical part of Hasthagitude’s workday during the winter months.
[PRESS] Swept Together Episode 7 | Hustlin’ with Hashtagitude
Featured on Swept Together Podcast, October 4, 2016.
In today’s episode, we’re talking with Ryan + Helene of Hashtagitude about trivia night, the perils of grammar mistakes while online dating, + of course, working with your significant other.
[PRESS] How to Work with a Social Media Manager
Originally featured on Whiskey and Red, August 31, 2016.
One of the scariest parts of running a business is not necessarily the client work, or managing the products and services we offer, but the other important business tasks that come along with owning a business; invoicing, client management, marketing, and of course, social media.
With the ever changing algorithms and new platforms popping up all the time, running a business and managing a successful social media presence can be overwhelming for a lot of us small business owners. Especially those whose comfort level engaging online isn’t very high. (Psst! If that last comment is you, then this post is too.)
Naturally, when you aren’t very good at something, it makes more sense to focus your valuable time and energy on what you do best, and outsource the things that you aren’t as good it. But how do you outsource social media? How do you find the right person to take over? Is it still authentic if it isn’t you doing the posting? What can you outsource? (Raise your hand if you’ve asked any of these questions too!)
I am thrilled to welcome Social Media Manager and Strategist, Helene Kwong of Hashtagitude to discuss not only how to find a social media manager to help you with your social media efforts, but how to make the most of their partnership and really harness the powers that social media can bring to your business through the working with a Social Media Manager.
[PRESS] How to Win in the Hashtag Game: Social Media for Small Business with Helene Kwong
Featured on The Women of Denver, March 22, 2016.
In this powerful interview with Helene Kwong, social media expert and CEO of Hashtagitude, she shared lessons from her business failures, the inspiration behind her journey, and of course tips for creating a great social media presence.
The biggest takeaway from Helene’s interview is the importance of making good financial decisions in business. Being strategic about what you invest in can be the difference between success and financial ruin.
Helene shared several social media tips including:
- What is a hashtag and what is the benefit of using them?
- How to live tweet at events
- The 3 C’s of social media marketing
To learn more about Helene Kwong visit http://www.hashtagitude.com
[PRESS] Center Stage: Helene Kwong of Hashtagitude
Originally featured on Career and the City, March 17, 2016.
I’ve known Helene for half of my life, yet I’ve never met her in person and only heard the sound of her voice for the first time in the last 6 months.
You see, Helene and I were matched as online penpals back in high school when mailing a real dollar to some nameless, faceless penpal company was a thing we all did with our allowance money, right? (Let me know in the comments section below if this was you, too.). Most of those penpal relationships probably fell apart within, what, 6 months?
Helene and I have been mailing each other handwritten letters for 15 years.
That’s why, when I started this Center Stage series, she immediately came to mind as someone I needed to feature. I’ve been following her career development literally from the beginning and have been so proud to watch her path transform along the way. To me, Helene is a shining example of someone who truly never gives up; of someone who is so willing to bob and weave, try new things and pursue what makes her happy, even when stumbling blocks get in her way. I hope you’ll find her story as interesting and inspiring as I do.
Of course, it started somewhat unremarkably: She graduated from George Mason University in 2007 with a degree in marketing, a career decision she had made partly to “make her parents proud” and partly to capitalize on her love of hand-drawing “Got Milk?” ads on scraps of notebook paper. She was even lucky enough to land a job opportunity with a close family friend in San Francisco immediately after graduation!
[PRESS] Social Media Advice for Writers with Helene Kwong
Originally featured on Finicky Designs on JULY 23, 2015.
Hi Helene! Tell us a little bit about yourself and your business, Hashtagitude.
Hi, I am Helene Kwong and I’m the CEO and Founder of Hashtagitude. I grew up fascinated with the internet and social communities, and am an early adopter of the major social networks: Facebook, LinkedIn, Twitter, Instagram, and Google+. I have fast thumbs and can out-tweet many other professionals in the industry. I love helping businesses grow their social media presence with my unique and effective strategies.
[PRESS] #Ambitionista Chat: Double your following with #hashtags
Originally featured on #Ambitionista Twitter Chat on July 20, 2015.
The content below highlights the chat focused on Ambitionista, Mira, and Helene with some questions from the audience. You can read the full transcript on Storify.
What is the #Ambitionista chat? We are an inspiring group of ambitious women in our 20s (and 30s). Every member is on a mission to find her passion, rock her confidence and make money doing what she loves. We meet on Twitter every Monday at 9pm EST.
Join our exclusive membership club: Ambitionista.org/join