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Get Your Online Presence Ready for 2018

December 13, 2017 by Helene Kwong Leave a Comment

You’re probably wondering, Really? I have to start thinking about the New Year NOW, even during the holidays?

Every year, it seems that the holiday celebrations start earlier and earlier, so preparing for the New Year also happens in advance. For our team here at Hashtagitude, we used to start thinking about New Year’s goals between Christmas and New Year’s Day; however, we decided to get a head start on some things we’d like to see change for our business in 2018.

With that in mind (and our 2018 predictions from our #MarketingMonday segment), here are some tips for you to make sure your business’s online presence is in tip-top shape for the New Year:

[Read more…]

Filed Under: Digital Marketing

2017 Year in Review in Digital Marketing

December 6, 2017 by Helene Kwong Leave a Comment

Technology continues to evolve and improve upon itself year over year: as digital marketers (and online business owners), it is important to stay as up-to-date on changes as possible. On our #MarketingMonday this week, we reviewed developments in the social media space from this year (including some pretty cool image search developments over on Pinterest).

Of course, social media wasn’t the only space to experience big developments in digital marketing. Let’s look at what else happened in other areas of the industry:

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Filed Under: Digital Marketing

#MarketingMonday – Showing Gratitude through Digital Marketing

November 20, 2017 by Helene Kwong Leave a Comment

Showing gratitude through digital marketing is now more important than ever. Here are several ways you can show gratitude to your customers and to other businesses you support.

Filed Under: #MarketingMonday, Digital Marketing

How to Use Marketing for a Successful Crowdfunding Campaign

November 15, 2017 by Helene Kwong Leave a Comment

While there are many different crowdfunding platforms to choose from these days, creating an effective and organized marketing strategy will increase your chances of success with your crowdfunding campaign. Here is a roadmap to get you started on your crowdfunding journey:

[Read more…]

Filed Under: Digital Marketing, Small Business

Start Your Podcast: 5 Steps for a Successful Launch

November 2, 2017 by Helene Kwong Leave a Comment

If you have been sitting on the fence about starting a podcast for your business, the stats we mentioned on #MarketingMonday should alone be enough motivation to get going on your podcast planning. Podcasts are a unique way of reaching your target audience, especially if your audience is more susceptible to listening to podcasts than others.

Before you go and record your first episode, here are five best practices to incorporate into your podcasting strategy:

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Filed Under: Digital Marketing

#MarketingMonday – Podcasting: Past, Present, and Its Importance for Your Business

October 30, 2017 by Helene Kwong 1 Comment

Podcasting is not waning; in fact, it’s bigger than ever. Learn about the latest podcasting research from Nielsen (plus its humble beginnings) in this week’s #MarketingMonday segment.

Filed Under: #MarketingMonday, Digital Marketing

#MarketingMonday – What is Branding All About and Why it is Important

October 16, 2017 by Helene Kwong Leave a Comment

Learn about the basics of branding, three types of branding that you should consider, and also why branding is important (ahem, is the term ‘branding’ mentioned enough in THAT sentence??)

Filed Under: #MarketingMonday, Digital Marketing

Video Marketing: Attributes of Quality Video

October 4, 2017 by William Thompson Leave a Comment

The barriers to Video marketing are not as high in 2017: today, anyone with a smartphone can record and produce compelling video content if done correctly. Online videos make up 69% of internet traffic –by 2019 it will be 80%. If you aren’t already using video marketing, now would be a good time to start.

Previous generations struggled with bulky cameras, primitive editing software, and mass distribution. Those limitations no longer bind us. Technology, the internet, and social media have made it possible for the layman to acquire the same mass recognition as an established professional. In a world where anyone can be responsible for the next viral craze, what can your brand do to stand apart from the pack? To start off, focus on three simple, yet essential areas of quality video.

  • Audio
  • Intimidation
  • Quality

[Read more…]

Filed Under: Digital Marketing

#MarketingMonday – Start Your Video Marketing Strategy Now

October 2, 2017 by Helene Kwong Leave a Comment

Did we catch your attention with this headline? In this #MarketingMonday segment, learn why video marketing is integral in your marketing strategy, plus which platforms you can now use for filming/uploading videos (it’s more than just one platform these days).

Filed Under: #MarketingMonday, Digital Marketing

How To Craft An Effective Email Strategy

September 27, 2017 by William Thompson Leave a Comment

Crafting an effective email strategy is more important than most people think: in 2017, more than 269 billion emails are sent daily. The 10th Email Marketing Industry Census announced last year that email marketing has a better ROI than SEO and PPC!  Needless to say, email marketing is an important pillar in any marketing campaign.

Emails are an efficient means of contact between businesses and their customers. They help businesses share information, company news, and upcoming promotions. In a #MarketingMonday segment from earlier this year, we discussed the importance of generating an email list. This week’s #MarketingMonday segment highlighted two different types of emails: informative and sales. This post will expand upon developing an engaging and successful email campaign.

The Basics of Email Strategy

Personalize

When addressing an individual, personalizing the rhetoric makes the message sound genuine. For that reason, we use the recipient’s name in our greetings and subject lines in our email messages–we aren’t writing individual emails either! Many email platforms come with widgets and features that will generate a recipient’s name upon delivery. If applicable, include the recipient’s buyer/consumer behavior in the email. Segment the email list by buying behaviors to customize messages depending on the audience.

A good place to incorporate personalization techniques in email newsletters would be at the start. When people sign up to your mailing list, be sure to collect as much relevant information as possible, such as city, interest level, and so forth. This will help you understand the recipient better than a name and an email address.

#ProTip: Avoid coming off as a faceless corporation as much as possible.

[Read more…]

Filed Under: Digital Marketing

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