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The Foundations of Social Media Start with the 3 C’s

May 2, 2016 by Helene Kwong Leave a Comment

The most common concerns we encounter when we speak with prospective and current clients are:

“Social media is so hard to figure out!”

“I don’t know where to start, so I don’t even do social media.”

“I am putting posts on my social media accounts but I’m not getting anywhere.”

We hear you, and we know that social media can be frustrating. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.

We hear you, and we know that social media can be frustraing. Social media doesn’t have to be this mysterious force that people outside of the digital marketing space struggle with understanding.

After performing research on the best practices for the wide selection of social media networks out there, we have come to the conclusion that social media can be boiled down into the 3 C’s:

  • Content
  • Consistency
  • Community

Without a proper understanding of the 3 C’s, anyone doing social media for their own business or their personal brand can falter, stumbling along and posting content to social media haphazardly, wondering why they are not receiving any attention online.

Over the course of this month, we will break down what the 3 C’s mean and how you can more effectively use these foundation steps to improve upon your social media strategy. Be on the look out for Part 1 early next week!

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Filed Under: Social Media

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