Lots happened in the social media world these last eleven months: here are the top highlights of six social media networks.
Ways to Manage Your Mental Health When You Work Online
“Social media isn’t going away soon, nor should it. We must be ready to nurture the innovation that the future holds.” – the United Kingdom’s Royal Society for Public Health
On Monday, we had discussed about how social media affects mental health, especially in a negative sense. While social media usage may not necessarily be the sole causation factor for depression and other mental health issues, social media and the internet does play a big part in our well being these days.
What do you do when most of your job requires you to be online? How do you balance your workload with your own well being?
Here are a few tips from our team (and our colleague) about how you can manage your social media usage better for your productivity (and for your health):
#MarketingMonday – How Social Media Affects Our Mental Health
With the prevalence of social media comes side effects: lately, the topic of social media and depression has been in the news. In this #MarketingMonday segment, we talk about the different ways social media can negatively impact our mental health.
Social Media’s Demographics and Marketing Insights
I visualize the entirety of social networks online the same as I see countries on the map: each social network with its own economy (revenue & advertising), rules (advertising/community guidelines), and culture (community of users).
If an advertiser is unaware of the different rules and users of each network, they will come up short. As advertisers, it’s important for Hashtagitude to understand the differences between these different networks, so that we can squeeze the most value out of each platform.
#MarketingMonday – How Social Media Reflects the World
We are going to get abstract. The social media landscape is a massive one. So, for the sake of simplification, let’s imagine if every social media platform replaced a state in the U.S. As you look to expand your business to these different states, we will cover a few of the rules and regulations of each “state” in this #MarketingMonday segment.
LinkedIn Networking: Market Yourself and Build Community
Linkedin is an enormous opportunity for professionals to network and market themselves. Since LinkedIn is merely a tool (like all social media channels), it takes an effort to use it efficiently. We will explore the potential lying dormant in your LinkedIn profile and other aspects of the platform. If you’re a business professional without a profile, hopefully, this article can make you reconsider.
Networking
As mentioned earlier, Linkedin makes it easy to meet other professionals. Over 500 million professionals on the platform are waiting to connect. We did some research and found some effective ways to network better:
What we found:
- Wait until your profile looks good before connecting. Consider your profile as the resume you would give to an employer.
- Create a diverse network while also engaging with people in your industry and area of expertise.
- LinkedIn suggests potential connections through its “people you may know” feature. Browse through these recommendations and connect as you see fit.
- Use a personalized invitation message instead of the default provided by LinkedIn. It shows effort while adding personality and uniqueness.
- Utilize LinkedIn’s “Group” feature, which is full of like-minded people all in one place. Share articles and discuss with other professionals the latest trends in your industry.
- TALK! It’s important to keep the connections you make. Reach out to professionals you want to get to know better and schedule coffee meetings with them.
#MarketingMonday – What is LinkedIn Good For?
LinkedIn isn’t just your online resume anymore: there’s much more you can do on LinkedIn these days. Learn a few stats and about some features you may not have known about.
Utilize Employee Advocacy In Your Company
Employees can and should advocate for their employer online and offline. However, it’s the employer’s job to give them something to brag about. In our #MarketingMonday segment we covered some of the basics of employee advocacy. This post will discuss how to make employee advocacy applicable. We will review software, pillars of employee advocacy, and a few tips for beginners.
First things first
A company platform must exist for employees to give, gather, and receive information. Today, an online platform would be the most efficient. The platform can be through a third-party service or through a company website. In any case, we recommend a platform that is entirely dedicated to the company and only accessible to employees. Therefore, company information can be shared internally.
Similarly, company culture is the most dynamic component of employee advocacy. Simply put, unhappy employees will not have good things to say about their employer. Every company has a different set of employees so the same strategies will not work across the board. Even so, principles like encouragement, acknowledgment support, and honesty will prompt employees to positively promote a company.
Enterprise-level tools are third-party services that allow for companies to distribute company news and information seamlessly through that platform. A few examples are:
#MarketingMonday – What is Employee Advocacy and Why is it Important?
You may have heard “Employee Advocacy” around your office and wondered what this buzzword’s all about. In this #MarketingMonday segment, we cover our definition of this term and why it is especially important for your organization in the digital age.
7 Ideas to Get Started on Using Chatbots
Chatbots are complicated programs. They can be found on Facebook, business websites, and popular messaging platforms such as Kik or Whatsapp. In our #MarketingMonday segment, we covered how not to use chatbots. Now we will cover how best to use these bots in your marketing strategy. But before we get started, there is one thing you need to keep in mind: not all bots are created equal.
While the purpose of a chatbot is the same across the board–efficiency–there are two main functions in a bot: to converse and complete tasks. However, certain bots excel in more specific areas. Depending on your strategy, there will be different chatbots to employ. Here are seven different types of bots to choose from:
- Optimizer – Essentially the mother of all chatbots. The optimizer’s main objective is to make a task easier to complete while also being fast and efficient. If a chatbot makes a task longer than it normally would otherwise, then it’s not optimizing and thus not doing its job.
- The One-Trick Pony – A bot that accomplishes a unique set of tasks. These bots perform specific tasks really well and aren’t quite suited for a wider range of functionality outside of those preset tasks.
- The Proactive – An excellent news anchor for the 21st Century, this type of chatbot is designed to provide the right information at the right time.
- The Social – These bots are designed to be used within a group of people. They add some type of value in a group conversation.
- The Shield – These bots block unwanted interactions by swapping one party of the conversation with a bot. For instance, if you have a customer service grievance, a bot will act as your business’s customer service representative.
- The Chatty – These bots exist to start a conversation for the sake of starting a conversation. Note that having a conversation and completing a task are two different things.
- The Super bot – These bots are intelligent and can accomplish both functionalities of a bot extremely well (to converse and complete tasks).
(Dotan Elharrar, a Product Manager at Microsoft AI & Research, described the seven different types of chatbots and their purpose on his Linkedin
Creating a Chatbot Strategy
There are three important questions to ask yourself before choosing a bot best for your strategy. Take time to mull these questions over, since a poor strategy can be a huge turnoff for the people interacting with your bot.
- Is the chatbot used to converse, completing tasks, or both?
- What type of chatbot is most conducive for my strategy?
- What is the best way to use the chatbot within my strategy?
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