Over the past year, I have worked with diverse kinds of clients through the services we offer (social media coaching, management, video marketing services, etc.). During this time, I have learned how interconnected the various parts of digital marketing are, and that social media cannot stand alone in the mix.
When small businesses focus solely on their social media presence (and some of these businesses neglect to have their own websites), they are using “rented” space. Maybe tomorrow your favorite social network will suddenly disappear: what happens to all that content you created on that social media network? You can say ‘bye-bye’ to all of that content at that point.
This is why it is important for you, as a small business owner, to have your own website and make sure that when you do use social media, you continuously remind your target audience to return to your website time and again. Your website won’t disappear suddenly: YOU have control over your website. You don’t have control over whether Twitter or Facebook will stick around, though.
Along the same lines of having your own small business website is to also have a blog that you update regularly: yes, yes, y0u are busy wearing many other hats that it’s hard to find time to maintain even a blog, right? But blogging on a regular basis helps keep your website content fresh and also improves your search engine rankings. Plus, blogging goes hand-in-hand with your social media presence: relevant, valuable, and unique blog posts will boost your small business’s reputation in your industry along with your social media content curation.
Other pieces of digital marketing that can help your small business out include social video (networks such as Youtube, Vimeo, or Vine), live streaming, webinars, and email marketing. All of these pieces fit perfectly together to increase your small business’s digital presence: make sure you know which of these pieces you want to fit into your digital marketing mix before you jump right in, though. Not all pieces are necessary for all businesses!
Need a little help figuring out what the best mix of digital marketing is for your business? Drop us a line and we’ll help you out.