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Social Media Success Tip #5: Interact With Your Followers on Social Media

August 21, 2015 by Helene Kwong Leave a Comment

Welcome to Day 5 of our Hashtagitude Launch Series: Social Media Success! Today is the LAST day of our launch series and may seem like a simple enough tip…but there’s more to the tip than you may think! Be sure to read to the very end of the post for a special offer!

Social Media Success Tip #5: Interact With Your Followers on Social Media

Oftentimes we see people and businesses hop onto social media platforms and forget that social media is all about being SOCIAL: these people/businesses start posting away about themselves, selling whatever wares they can with each post.

Are you using social media as solely a broadcasting channel? DON'T! Image credit to iosphere of freedigitalphotos.net
Are you using social media as solely a broadcasting channel? DON’T! Image credit to iosphere of freedigitalphotos.net

And then they often hear crickets in return.

You can yell into the void of social media all you want and your message STILL won’t be heard…unless you actually TALK to others.

What do we mean by “talking”? Here’s an example of a tweet thread:

@JonKoob so what happens to both after the Iowa State Fair? ?

— Helene Kwong (@hkwong) August 21, 2015

As you can see, I (Helene) reached out to Jon about the butter cow at the Iowa State Fair; I initiated the small conversation that then ensued because I was intrigued and curious about what happened to all the butter after the fair ended.

There are two kinds of interactions that you can have with others on social media:

  1. Passive interaction – the easiest but almost too-lazy approach to interaction, this is where we go LIKE updates, heart Instagram photos, favorite tweets, retweet, re-gram, et.al. Although this is a good way to show acknowledgment to others that you care, you *can* do a little more through…
  2. Proactive interaction – in this day and age, it’s all too easy to just LIKE a status or photo and just move on with your newsfeed on social media. Replying to other’s social media posts through comments, @ replies (on Twitter), and even sharing others’ posts to your own followers is a way to show appreciation to your audience and build stronger relationships with them.

Starting today, interact with your social media newsfeeds more proactively; you will be surprised how much more interaction (and maybe more fans/followers) you will receive just by showing you care!

And now, a change of subject…

Special Offer: FREE No-Pitch 30-Minute Social Media Consultations August 24 – September 4

Normally, these consultations would be a part of one of our individual coaching packages; however, for this next week and the following week, I am offering the first five people to respond to this post an absolutely FREE No-Pitch 30-minute social media consultation!

In your comment below, answer this question:

Which of our five social media success tips did you enjoy the most?

If you need more direction in your social media strategy, book one of these sessions with me! Sessions can be in-person here in Denver or via Skype.

Remember, spots are limited, so comment below NOW!

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