If you have been sitting on the fence about starting a podcast for your business, the stats we mentioned on #MarketingMonday should alone be enough motivation to get going on your podcast planning. Podcasts are a unique way of reaching your target audience, especially if your audience is more susceptible to listening to podcasts than others.
Before you go and record your first episode, here are five best practices to incorporate into your podcasting strategy:
Podcasting is not waning; in fact, it’s bigger than ever. Learn about the latest podcasting research from Nielsen (plus its humble beginnings) in this week’s #MarketingMonday segment.
“Social media isn’t going away soon, nor should it. We must be ready to nurture the innovation that the future holds.” – the United Kingdom’s Royal Society for Public Health
On Monday, we had discussed about how social media affects mental health, especially in a negative sense. While social media usage may not necessarily be the sole causation factor for depression and other mental health issues, social media and the internet does play a big part in our well being these days.
What do you do when most of your job requires you to be online? How do you balance your workload with your own well being?
Here are a few tips from our team (and our colleague) about how you can manage your social media usage better for your productivity (and for your health):
With the prevalence of social media comes side effects: lately, the topic of social media and depression has been in the news. In this #MarketingMonday segment, we talk about the different ways social media can negatively impact our mental health.
As we had mentioned on our #MarketingMonday, your brand is a promise to your audience, whether you’re working on your personal, professional, or business brand. Also, when you proactively work on defining your brand, you direct the conversation around your brand (versus letting others interpret your brand as they see fit).
Get started on defining (or refining) your brand with these four tips:
Learn about the basics of branding, three types of branding that you should consider, and also why branding is important (ahem, is the term ‘branding’ mentioned enough in THAT sentence??)
We are going to get abstract. The social media landscape is a massive one. So, for the sake of simplification, let’s imagine if every social media platform replaced a state in the U.S. As you look to expand your business to these different states, we will cover a few of the rules and regulations of each “state” in this #MarketingMonday segment.
Did we catch your attention with this headline? In this #MarketingMonday segment, learn why video marketing is integral in your marketing strategy, plus which platforms you can now use for filming/uploading videos (it’s more than just one platform these days).
Email marketing does not have to be solely focused on sales language: you can also send your subscribers informative, educational messages. Learn more about these two types of email messages in this week’s #MarketingMonday segment.
LinkedIn isn’t just your online resume anymore: there’s much more you can do on LinkedIn these days. Learn a few stats and about some features you may not have known about.
We are located in sunny Denver, Colorado, and would be honored to work with your socially conscious business, regardless of your location. We have worked with small businesses from Los Angeles to New York City.
Business Hours: 9:00am – 5:00pm (Mountain Time)