Fifty employees at the Wisconsin-based Three Square Market (32M) have been slated to be implanted with a microchip–a first for businesses in the United States. The voluntary 32M microchip is roughly the size of a grain of rice and is inserted underneath the skin in between the thumb and forefinger. These are radio-frequency identification (RFID) chips and use near-field communications (NFC) to interact with compatible devices. The same concept is applied to contactless credit cards and mobile payment systems (learn more about these companies in this week’s #MarketingMonday segment).
These microchips are also FDA approved (would you look at that) and have been since 2004. 32M is proud to be at the forefront of this experiment and fashions themselves as a leader in the “micro market technology”. However, when it comes to being a leader in an emerging industry, how could this affect our society as a whole?
A Criticism for Microchips
“The road to hell is paved with good intentions.” That quote rings true in retrospect but is often unheard of in the present. The microchip technology is new, fun, and exciting; on the flip side, it has a terrifying potential. A microchipped workforce could have employers with watchful eyes (similar to 1984’s Big Brother): bosses who track the length of employees’ lunch or bathroom breaks without their consent or knowledge. Today, this microchip can be an easy way to buy Doritos from the vending machine; tomorrow, this could be the most sophisticated tracking system to date.
As of now, implants are voluntary, but how long will it remain this way? “Voluntary” can turn to “mandate” through a number of ways: a company culture that strongly encourages the use of chips, a society that evolves in a way where chips are necessary, or a government that
forces it upon us. That’s scary stuff but is still only speculation since microchipping humans has never resulted in the abuse of power… yet.
In an attempt to curb that horrifying scenario, the government has stepped in to lay some groundwork in a few states:
Another problem with incorporating this technology is hacking. 32M CEO is confident in his chip’s security but a hackable device located on your person could be an inconvenience. Ben Libberton, a microbiologist at Stockholm’s Karolinska Institute, suggest that hackers could gain “huge swaths” of information from embedded microchips. Libberton adds “Conceptually, you could get data about your health, you could get data about your whereabouts, how often you’re working, how long you’re working if you’re taking toilet breaks and things like that.”
Employers having that information is eerie enough but what if that information was in the hands third party interests? Our personal data is already a huge market. Hackers, criminals, companies, and employers already profit from the incredible access to our personal information. A microchip would make that a more disturbing reality.
The technology is astounding. We are living in a time where science fiction has blurred with the real world. This is an exciting but terrifying time to be alive. I believe that microchips have the potential to make life at work easier, but I’m skeptical as to how much easier. Do I really need a microchip implant to open a door or login into my computer? I do those tasks well enough now. It would be unfortunate to see this technology could morph into a big government, big brother reality. Hopefully, we will be able to identify such signs and put an abrupt end to them,
Before we judge Three Squared Market too much, they do offer an alternative to an implant: a wristband! Employees interested in the benefits of the microchip can have one inserted into a RFID wristband or a RFID/Near-Field Communication Smart Ring.
As of now, an employer forcibly implanting microchips into employees is far-fetched. The legislation is already in place to help stop that very scenario from happening. There are only 5 states with laws prohibiting any forced insertion of a microchip. In theory, states without any laws would have to set their own guidelines but the direction of this technology seems to be in place.
If you are interested in this technology, you should find resources on body hackers and the Transhumanist community. These people are pioneers in the industry.
Health risks associated with RFID chips are difficult to determine. But there is some good news, the FDA announced in 2014 that they were not aware of any adverse effects on these chips but they are studying what potential effects it could have on medical services. The FDA did cite that, in rare cases, the chip may shift within the body.
Ready for the next step?
Working with a digital marketing agency can be a highly rewarding experience for a small business owner who is ready for growth and focusing internal resources on other aspects of their business. Schedule a 15-minute consultation with us today to learn more about how we can help you with your online presence.
Leave a Reply