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How Fake News Affects Digital Marketing

May 24, 2017 by William Thompson Leave a Comment

What is “fake news”?


Fake news: we’ve all heard about it and have probably (at some point) fell victim to it. Whether it oozes from TV, print, or social media, controversy sells. Fake news, although difficult to encapsulate, can be summed up as the purposeful spread of fake or sensationalized stories presented as fact. This isn’t a new phenomena (surprisingly!) but digital media has definitely added a new twist. Consequently, with its enormous commercial access, social media has taken the brunt of this criticism.

Fake news has been disseminated by special interests groups, backed through political or financial gains. Sensationalized stories garner massive amounts of attention and clicks, yielding amazing results in the short term. An article drenched in “alternative facts” can mislead audiences into a sharing frenzy, spreading that content throughout the web.

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Filed Under: Digital Marketing, Social Media Tagged With: algorithm, blog, denver marketing, digital marketing, fake news, social media marketing

Two Common Mistakes Businesses Run Into on Social Media

May 3, 2017 by William Thompson Leave a Comment

Social media is not as easy as kids make it look: the analytics and metrics behind successful, profitable campaigns are not for the faint of heart. The technology is new and constantly evolving. So where does that leave you in the aggressive realm of social media marketing? Below are the two mistakes we come across most often at Hashtagitude when we talk to small business owners.

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Filed Under: Digital Marketing Tagged With: business, digital marketing, hashtag, marketing, small business, social media, two mistakes

#MarketingMonday – Marketing Yourself: What’s in a Job Title?

May 1, 2017 by William Thompson Leave a Comment

Does it matter if you’re a “Digital Guru” or simply a “Digital Marketing Strategist”? Better yet, how about an “Image Evangelist” over a “Public Relations Manager”? In our ever-competitive job market, job seekers are experimenting with fun, creative job titles. Helene shares her thoughts on the matter, as well as how other professionals feel about terms like “Guru”, “Maven”, and “Evangelist”.

The opinions are mixed but we’d love to hear from you! Leave us a comment below and tell us what you think about spicing up a job title; have you ever done this yourself?

Filed Under: #MarketingMonday Tagged With: digital marketing, hashtagitude, job, job title, marketing, resume, social media

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